Four-month project helping to optimize shopping experience on mobile devices
PASADENA, Calif., Nov. 18, 2013 /PRNewswire/ — CPO Commerce Inc. successfully converts 46 e-commerce sites and all marketing emails to responsive design. Completed in four months by CPO's in-house tech and design teams, the initiative aims to optimize the shopping experience on mobile devices.
With today's technology, shopping on mobile devices becomes more popular every year. So it's no surprise that CPO's major sites report that year-over-year traffic growth from mobile devices is outpacing growth from desktop computers. While other major retailers have turned to developing additional mobile specific websites, CPO chose to address present and future technology trends with responsive web design. As tablets get smaller and smart phones get larger, responsive design allows optimized viewing regardless of screen size, resolution or orientation of the device.
"I am extremely proud of our team's successful conversion to responsive design," said Rob Tolleson, CPO's Founder and CEO. "The manner in which consumers are shopping is changing, and CPO intends to stay on top of these trends to deliver the best possible experience on our sites."
Closing in on the holidays, the new optimized layout ensures that CPO is positioned well for the busiest shopping season of the year.
About CPO Commerce
Established in 2004, CPO Commerce is America's leading online tool retailer, operating 40 plus brand outlet stores including CPO Bosch,CPO Dewalt and CPO Milwaukee. CPO's brand outlet stores are known for their full selection of new tools and accessories, as well as the country's largest selection of factory reconditioned tools. CPO Commerce also operates five specialty stores CPOoutlets.com, Reconditionedtools.com, CPOoutdoor.com, CPOpressurewashers.com and Tylertool.com.
CPO has shipped over one million orders to professional contractors, woodworkers, and handy homeowners who appreciate CPO's commitment to its customers. BizRate recognized CPO in its Circle of Excellence, acknowledging that CPO goes above and beyond the norm to provide exceptional service to its customers. For six years in a row CPO Commerce has been recognized by Inc. Magazine as one of the fastest growing private companies in America.
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