Press Release Headlines

NightUp Mobile App Announces New Venue Partnerships With Butterfield 8, Babylon Soho, Pranna, and Slake

Full Service Nightlife Planning Platform Provides Unique and Diverse Event Options for Users

NEW YORK, Nov. 7, 2013 /PRNewswire/ — NightUp, the full service nightlife planning and promotions app, today announced new venue partnerships with Butterfield 8, Babylon Soho, Pranna, and Slake.  These premium partnerships allow NightUp to offer their users discounted group cover rates and pre-packaged VIP bottle service options, making it seamless to customize an evening out or attend a myriad of venue events. The platform is both iOS and Android friendly, focusing on the local New York City market.

NightUp is focused on expanding their database to provide their users with an array of choices for planning a custom experience. The app not only offers unique nightlife venues like Slake's exclusive EDM underground, but the platform also has options such as attending brunch at Pranna Restaurant, catching a football game at Butterfield 8, or having cocktails at Babylon Soho's  Mediterranean Turkish themed lounge. NightUp truly has something for everyone.

Currently the platform has close to 20 popular venues on board, which include: Webster Hall, Hotel on Rivington, Sky Room, Cellar Bar, Rosewood, XVI, Aspen Social Club, Tenjune, 49 Grove.

The easy-to-use dashboard promotes upcoming discounts straight from users' mobile devices and allows search capabilities for venue type, cover type, as well as, music and ambiance, to enhance efficiency. NightUp also gives users the ability to access social media profiles to invite contacts to join in the festivities. This feature is popular considering 90% of users are between the ages of 22-35 and regularly use social media.

Saagar Govil, CEO of NightUp, commented, "We are excited to continue to provide premium New York City venue options to our users and expand our outreach throughout the tri-state area in terms of user base. Our main priority always is to create a truly unique streamlined experience, since the ever-changing New York scene can be difficult to navigate. With our new partnerships, we can add to the growing list of events offered to users allowing them to attend an event that appeals to them and their friends. As we continue to bring more venues on board, we are confident this diversity will continue to drive a compelling experience."

To download NightUp please visit the Apple App StoreGoogle Play or www.nightuplife.com.

ABOUT NIGHTUP:

NightUp is a mobile & desktop, full service nightlife app that streamlines event promoting, cover and bottle purchasing and transaction processing. Based locally in New York City, NightUp currently has exclusive relationships with key strategic venues in the area. The NightUp platform has a dedicated management portal for venues that gives its partners total control and visibility of guest lists, reservations/bookings and revenue reports. Feel free to visit the website at www.nightuplife.com for more information.

Media Contact:

Matthew Caiola
5W Public Relations
212.584.4270