Press Release Headlines

Mikawaya Mochi Ice Cream Launches Online Apparel Store Featuring Popular Mochi Squad T-Shirts

LOS ANGELES, Aug. 7, 2013 /PRNewswire/ — Mikawaya, the creator of Mochi Ice Cream, announces the launch of its ice-cold apparel store. Mochi t-shirts are now available at www.MochiIceCream.com.

Mochi Ice Cream is bringing its mouthwatering flavors onto a t-shirt that shows off customers' taste in sweet treats. The giggling Mochi Squad characters decorate the back of black American Apparel t-shirts, showcasing the most popular flavors — Strawberry, Green Tea, and Chocolate.

The t-shirts are available in Small, Medium, Large, X-Large, 2X-Large, and 3X-Large.

"Whenever our exclusive promotion winners post pictures of their t-shirt prizes on our Facebook page, our customers always ask us where they can find our apparel," said Mr. Joel Friedman, President of Mikawaya. "Now, they can grab a t-shirt along with a box of Mochi Ice Cream on our website without ever having to leave home!"

The apparel store was created in response to the positive feedback Mikawaya received whenever they rewarded their promotion winners with Mikawaya-branded merchandise. Now, all Mochi Ice Cream fans can wrap themselves in the fluffy, 100% combed cotton and let the Mochi Squad watch their backs.

Mochi Ice Cream coupons and online purchase are available at www.mochiicecream.com (bulk orders are available for restaurants, grocery stores or other vendors). Mochi Ice Cream can also be found in grocery stores, such as Trader Joe's, Safeway, Gelson's, Bristol Farms, Andronico's, select Albertsons, Ralphs, Jensen's and H-E-B stores, and many local markets.

For more information on Mochi Ice Cream, call Joel Friedman 323-587-5504 or visit www.mochiicecream.com.

Mikawaya is a 102-year-old family-run business that specializes in the creation of fine Japanese pastries and desserts. Run by Frances Hashimoto and her husband Joel Friedman, Mikawaya offers snack and dessert-lovers alike an alternative to traditional ice cream. Mochi Ice Cream combines a well-known and loved dessert, ice cream, with a chewy, marshmallow-type dough.

Press Contact: Joel Friedman 323-587-5504, Email