LOS ANGELES, Jan. 19, 2010 — Mikawaya USA, maker of Mochi Ice Cream, debuted their new website http://www.mochiicecream.com. With a variety of interactive features, the site seeks to engage customers with the brand. The site, which is a spinoff of the Mikawaya website, was built to increase awareness and generate interest and trial of the Mikawaya product, Mochi Ice Cream.
"Mochi Ice Cream is loved by all who try it," said Frances Hashimoto, President of Mikawaya. "That's why we decided to dedicate a website exclusively to Mochi Ice Cream and take the product mainstream."
On the site, customers can download coupons, enter a video contest, sign up to be brand ambassadors, throw Mochi Ice Cream parties, find distributors, petition stores to carry Mochi Ice Cream, suggest new flavors, find their Mochi Ice Cream personality match or even upload their serving suggestions/recipes!
Currently, Mochi Ice Cream is available in Mikawaya's four retail locations throughout southern California and one retail location in Honolulu, HI. Grocery stores carrying the brand include: Trader Joe's, Bristol Farms, Gelson's, Andronico's and select Ralph's, Albertson's, Jensen's and HOWS Markets, to name a few. Mikawaya plans to break into convenience stores beginning 2010.
For more information on Mochi Ice Cream, the website launch or new distribution call Nurit Kotick at 626-768-7602, visit http://www.mochiicecream.com or follow Mochi Ice Cream on Facebook and Twitter.
Mikawaya is a 100-year-old family-run business that specializes in the creation of fine Japanese pastries and desserts. Run by Frances Hashimoto and her husband Joel Friedman, Mikawaya offers snack and dessert-lovers alike an alternative to traditional ice cream. Mochi Ice Cream combines a well-known and loved dessert, ice cream, with a chewy, marshmallow-type dough.
Press Contact: Nurit Kotick, 626.768.7602, Email
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