Innovative book provides accountants with sound business strategies told through the voice of a long-term practicing CPA
BLOOMINGTON, Ind., July 23, 2010 — RootWorks, LLC, the accounting profession's premier education and communications services firm, today announced that its CEO, Darren Root, CPA.CITP, will co-author the accounting version of top-selling business book The E-Myth Accountant, to be published by Wiley & Sons and available in November 2010.
"When I was approached by Michael Gerber's team to collaborate on the accountant's edition, it was an opportunity I couldn't pass up," stated Root. "My goal has long been to help change how the profession thinks about running a practice. I want accountants to understand the difference between working in their firms and working on their businesses. The book offers a powerful venue to get this message out and help accountants transition to a true entrepreneurial mindset."
The E-Myth Accountant offers a first-of-its-kind guide to running a successful accounting practice – through the voice of a long-time practicing CPA. Many professionals in small and mid-size practices are experts in accounting, but have not considered their practice from a business perspective. The E-Myth Accountant fills this void, offering powerful advice on how accountants can transition from merely a technician in their firm to savvy business leader.
Root owns and operates a successful CPA firm and national consulting practice. Over the years, he has emerged as a technology and workflow leader, having coached hundreds of accounting professionals.
"I've had success as a speaker and educator because I am also a practicing CPA and have my hands in running a business every day," said Root. "Additionally, as Executive Editor of The CPA Technology Advisor, I stay engaged with major vendors and thought leaders on technology trends, new strategies, and best practices. I can then relay this information to accounting firms as a fellow practitioner."
Darren was sought out to write The E-Myth Accountant for the accounting vertical because he represents a true thought leader in the profession, and his firm is a prime example of an ultra-efficient, highly profitable business.
Darren Root has more than 25 years of experience as a practicing certified public accountant and is a nationally recognized speaker. He is also Executive Editor of the accounting profession's premier trade publication, The CPA Technology Advisor, and CEO of Root & Associates, LLC and RootWorks, LLC.
About RootWorks, LLC
RootWorks is a membership-only organization dedicated to serving the needs of tax and accounting firms nationwide. They educate members on how to implement leading strategies and innovative technologies to operate their practices at peak efficiency. They also provide website creation, brand identity, and marketing collateral development services. Contact us at 877.259.9256 or email Email. Visit us at RootWorks.com.
The E-Myth Accountant is available to pre-order at RootWorks.com or call 877.259.9256.
CONTACT:
Kim Martin
Public Relations
RootWorks, LLC
517.294.7969
Email
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