VANCOUVER, British Columbia, Jan. 13, 2004 — In the face of a sluggish economy and decreased consumer spending, a growing number of retailers are beating the odds by infusing their establishments with a synthetic human pheromone designed to stimulate sales. Originally contracted to design a specialized pheromone compound for use by a major Las Vegas casino, Vancouver-based Enhanced Air Technologies (EAT) is pioneering the field. The firm has released its Commercaire (www.commercaire.com) pheromone, a powerful compound that causes consumers to feel a subconscious sense of comfort and security, which in turn causes them to stay longer and ultimately spend more.
Odorless and airborne, pheromones are produced naturally by most species of insects and animals, including humans. The Vomeronasal Organ (VNO) within the nose detects pheromones emitted by other people and sends response signals to the hypothalamus, the brain's center of emotions. Different pheromones trigger different responses that are rooted deeply in instinct. EAT researchers have identified and synthesized a proprietary pheromone that instills a sense of comfort and security in humans.
"The compound doesn't cause consumers to get into a spending frenzy so much as it causes them feel more at ease in an environment and more receptive to sales messages," says Nigel Malkin, Director of Development. Consumers also tend to return more frequently to establishments infused with Commercaire. "At a subconscious level, the sense of comfort and security instilled by the compound causes consumers to have positive memories of any environment in which they are exposed to it. They're more likely to return as a result," says Malkin.
Already in use by several major casinos, the company's client base has seen a rapid increase into several non-gaming related industries. "We're now seeing huge demand from other sectors, especially in the retail and restaurant industries," says Malkin. "Our clients are reporting increases in their bottom lines across the board." Other high demand markets include night clubs and auto dealerships.
Commercaire is suspended in a gel that evaporates into the air over time with the aid of EAT's air distribution systems. Although Commercaire is unscented, EAT has produced scented 'private label' versions of its product for four major retailers. "Our air distribution systems provided a solution for dispersing our clients' branded scents more effectively," says Malkin.
Contact:
Nigel Malkin
Director of Development
Email
1-888-323-7649
SOURCE Enhanced Air Technologies