Acclaim Subscriptions released a study of prospective and verified magazine subscribers on their attitudes toward buying digital and paper magazine subscriptions
BROOKLYN, N.Y., Nov. 9, 2011 — Overwhelmingly, 92% or responders identified "convenience" as the most important attribute of online magazine subscription shopping. Among buyers, 73% report getting better deals on magazine subscriptions online. Opportunity to order discount magazine subscriptions is a major factor in ordering print subscriptions.
With the impending release of Amazon's Kindle Fire tablet to compete with the Apple iPad, publishers are rolling out their digital subscription offers on multiple platforms. While the initial experience with online subscriptions has been underwhelming for most but a few publishers, the value of digital access goes beyond paid digital subscriptions. According to Michael Johnson, Director of Marketing at Acclaim Subscriptions, currently 4.6% of magazine subscriptions eCommerce transactions are completed using mobile or tablet operating systems.
Tablets and mobile devices enable customers to comparison shop for best deals on discount magazine subscriptions. Joseph Donald who lives in rural Pennsylvania used his iPad to "comparison shop for cheap magazine subscriptions online." Despite ready access to online content, he placed an order for office magazine subscriptions using iPad. "Getting news from iPad is fun but I like the comfort of crumbling a magazine in my hands."
Magazine subscription services are ideally suited for mobile ordering. Gift magazine subscriptions remain popular as inexpensive holiday gift ideas. With a wide selection of searchable products, ordering magazine subscriptions typically takes less than 12 minutes, which is ideally suited for "on-the-go" lifestyle of users of tablets and smartphones. The top 3 locations where mobile users subscribe to magazine subscriptions are home, office and during commute.
Based on sales trends over the past 24 months, Acclaim Subscriptions expects this segment to grow significantly with as many as 12% of orders for discount magazine subscriptions coming via mobile devices such as the iPad, iPhone 5, Kindle Fire and Samsung Galaxy Tab. The Acclaim Subscriptions website is optimized to be fully accessible by all mobile devices, including soon-to-be-released Amazon's Kindle Fire via its browser, Apple's iPad and smartphones from all manufacturers.
Contact Details:
Michael Johnson
Acclaim Subscriptions
2620 East 18 Street, Suite 2, 2nd Fl
Brooklyn, NY 11235
USA
Phone: 1-718-646-0932
Website: http://www.acclaimsubscriptions.com/
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