WESTERVILLE, Ohio, July 23, 2013 /PRNewswire/ — AdMall and Ad-ology Research announce the launch of a new line of local market share reports, powered by Polk data, to help media sales teams, agencies and marketing consultants measure the impact of their local advertising/marketing efforts on sales.
(Photo: http://photos.prnewswire.com/prnh/20130723/PH50925-a )
(Logo: http://photos.prnewswire.com/prnh/20130723/PH50925LOGO-b )
Auto Dealership Market Share reports include percentages for: Market share by month; rankings vs. local competitors; sales by model; same-month sales trending vs. prior year; buyer demographics and more, based on vehicle registrations.
"We are excited to provide Polk Automotive Data through AdMall's toolset," said John McBride, director, sales and client services and digital marketing practice leader at Polk. "Successful media sales teams use Polk Data to understand dealer sales improvement opportunities, and our partnership with AdMall makes accessing this data simple and easy."
Media companies that subscribe to the AdMall business intelligence database for local and digital advertising sales can purchase these reports at discount pricing through AdMall's Automotive Intelligence Reports.
"Through this alliance, we're able to give all of our clients instant and affordable access to trusted, dealer-specific information," said Barry Shawgo, vice president of sales for AdMall. "Media clients with limited marketing resources, and those in smaller media markets will now have access to this industry-standard research source," Shawgo said.
Advertising agencies and marketing consultants can purchase Auto Dealership Market Share reports for individual dealerships in most markets in the United States for $295 each. They are available for immediate download from the Research Store at ad-ology.com.
"These new reports allow agencies and marketing consultants of all sizes to independently verify if their efforts are truly moving the needle," said C. Lee Smith, President/CEO of Ad-ology Research. "Polk data may also reveal opportunities and weaknesses the client didn't even know they had," Smith said.
ABOUT ADMALL
AdMall® is the most powerful consultative sales intelligence database available for local and digital advertising. AdMall offers media sales professionals 10 types of local advertising intelligence, including Local Account Intelligence Reports for more than 450 business types, co-op advertising plans and their exclusive Diagnosis Call™ needs analysis. AdMall also offers media reps specific audience targeting and the ability to spot industry trends and spending. More than 2,000 media properties nationwide arm their sales staffs with AdMall including: Television, cable, newspaper, online, direct response, out-of-home, radio, cinema, local search, and magazine. Additional information on AdMall and a free trial for qualified media companies can be found at AdMall.com.
ABOUT AD-OLOGY RESEARCH
Ad-ology Research focuses on the specific demographic, psychographic, geographic, or vertical market segments most likely to be your best customers and how to Advertise Smarter to them. Ad-ology also provides a free compilation of marketing-related forecasts at MarketingForecast.com, the Marketing Forecast monthly video podcast on iTunes and YouTube, and the Marketing Forecast smartphone app for Apple iPhone, iPad, and Google Android devices.
Media Contact:
Faye E. Oney
(614) 794-0500, ext. 100