Providing solutions to all industry tiers from food and beverage manufacturers and brokers to distributors and now including retail customers
ST. AUGUSTINE, Fla., May 27, 2008 — Lifeware TEK, the leading provider of state-of-the-art software solutions for the food and beverage industry, announces the purchase of On Demand Wholesaler, LLC. On Demand first made its debut at the NBWA (National Beer Wholesaler Association) Conference and Trade Show in Las Vegas in October 2007 and it was then that Lifeware TEK took notice of this ingenious product.
Lifeware TEK’s new system is the first-of-its-kind advanced web-based retail order management, communications, and product promotion system. This is not just a simple shopping cart, but rather a full-featured interactive system that enables retail operators to not only place their orders online, but also have direct communication tools available that will allow them to reach their sales reps On Demand.
By using a combination of high technology platforms such as .NET, Cold Fusion and FLEX, On Demand Wholesaler provides a high-quality intuitive software interface that is based upon Web 2.0 standards. This allows for seamless integration to all tiers in the food and beverage industry. The On Demand Wholesaler interfaces directly with distributors’ existing routing, accounting, and inventory, thus providing retail customers current pricing, promotional discounting and inventory availability, and controls their orders and invoices all within one screen. Distributors will simply bill their customers according to their current accounting practices, eliminating the use of a basic online shopping cart ordering system.
Along with the web-based Order Management System, Lifeware TEK’s new On Demand Wholesaler is a cross-selling platform with advertising capabilities for manufacturer’s products and private-label branding for distributor’s products. The extensive reporting system allows for manufacturers and distributors to analyze their target market, branding strategies and customer impact trends.
The On Demand Wholesaler solution gives distributors and sales representatives the tools for: order and communication tracking, access to up-to-date information pertaining to products and promotions, advanced online training opportunities and the ability to print sales material On Demand.
Lifeware TEK’s CEO Steve Kent states, "This is a fantastic opportunity to allow food and beverage manufacturers and distributors the ability to directly brand products and reduce costs effectively by accepting direct orders 24/7, allowing their sales teams to promote new products and gain a larger customer base."
About Lifeware TEK
For 25 years Lifeware TEK has been delivering services that are exclusively designed for food and beverage manufacturers, distributors, retailers, operators and educators. We offer fully customized solutions that meet the daily business needs of our clients. Let our web design, application development, and online marketing strategies work for you.
To find out more about Lifeware TEK please visit our website at
Media Contact:
Lifeware TEK
Kay L. Saghir
Marketing Director
904-794-7070
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