Lifeware TEK Expands Their Executive Team; Arthur Burkhart Joins Growing Florida-based Foodservice Software Application Firm, Lifeware TEK, as Vice President of Sales & Marketing
SAINT AUGUSTINE, Fla., March 12, 2009 — Lifeware TEK, a leader in the Foodservice Software and Services industry, announced today that Arthur Burkhart has joined the executive team — as its new Vice President of Sales & Marketing. Lifeware TEK is proud to welcome Mr. Burkhart, a dynamic marketing professional who will help guide the company’s continued sales and growth.
As Vice President of Sales and Marketing, Burkhart will lead all facets of business development, marketing strategy, new market penetration, new product introduction and customer relationship management. Burkhart will also guide the overall strategy for the launch of the new i-Cook(TM) Professional, an unprecedented online foodservice recipe management and menu engineering system, with integrated nutritional analytics and a robust industry social network. Bringing over 18 years of experience in foodservice marketing, foodservice sales and software application marketing, Burkhart was employed by Noble, where he directed a Web and cross-media marketing service (Igility Communications) for foodservice and beverage manufacturers like Miller Brewing Company, Tyson Foods, and Schwan’s Food Enterprises. Prior to his position at Noble, he was Director of Database Marketing (Direct Hit Data) at Anderson Foodservice and previously served as a Division Sales Director for the Campbell’s Foodservice Company.
Burkhart has spent numerous years developing and delivering software and Web-based solutions, marketing to the operator, distributor and manufacturer channels in foodservice.
Steve Kent, President and CEO of Lifeware TEK, said, “Arthur’s strong and accomplished foodservice background adds a critical component to our executive team. Arthur’s expertise enhances the Lifeware TEK team and his industry knowledge will be instrumental in driving the development of our dynamic sales and marketing platform.”
About Lifeware TEK
Founded in 1982, Lifeware TEK is the premier developer of interactive, online, business-building solutions for the foodservice and culinary arenas. With over 25 years of dedicated expertise in the food industry, Lifeware TEK designs products and services that successfully solve the unique business challenges of our customers.
Lifeware TEK is headquartered in St. Augustine, Florida. For more on Lifeware TEK, visit .
Contact:
Steven Kent, Lifeware TEK
(904-436-6557)
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