JENKINTOWN, Pa., Oct. 29, 2009 — With political ad dollars shifting from traditional media to online, ad networks have become a primary choice for extensive reach to high-profile properties and niche media sites. Since 2008, IvyPixel, a leading 3rd party online advertising network, has provided significant reach, cost-effectiveness and flexibility for national and regional political campaigns and top issue and advocacy groups. More than 40 advocacy groups have benefited from reaching highly targeted audiences through the IvyPixel network.
“Other businesses can miss a target by 1% and still have a pretty good quarter. Politics is a pass/fail business. Either we win the vote or we don’t,” comments Jay Friedman, COO of IvyPixel. “The high-stakes nature of these campaigns requires that we constantly innovate and outsmart the opposition.”
To respond to this rising need for online political ad spend, IvyPixel has launched two brand-new and one enhanced product to meet the demand of online political advertising including:
Click to Call
The Click to Call product places a “click-to-call” button in the advertising banner where visitors can enter their phone number and receive a call from the issue/advocacy group within seconds to discuss the issue with an expert.
Carpet Bomb
The Carpet Bomb product provides online mass saturation of your targeted market 3-7 days prior to a vote. This has traditionally been the most vital communication period for candidates and advocacy groups, and this tactic provides a golden-tipped arrow for the quiver of any candidate or group.
Attitudinal Marketing
By partnering with Compete.com since 2007, the leader in attitudinal research, IvyPixel brings the best in media paired with the best in online shopper data from third-party shopping sites to brand site visitation and granular post-campaign analysis. IvyPixel continuously integrates Compete’s new offerings and data enhancements to be the leader in attitudinal online targeting.
About IvyPixel
Headquartered in Jenkintown, PA, IvyPixel Ad Network is a 3rd party online advertising network which enables agencies and advertisers to advertise across hundreds of sites and subsequently optimize campaign results to ensure only the best-performing inventory is being delivered within each campaign. For more information, visit http://www.ivypixel.com
About Goodway Group
Goodway Group is a third-generation, 80-year-old marketing services company that owns and operates two ad networks, Beep! Automotive and IvyPixel. With more than 30 years of specialized experience in retail marketing, Goodway provides cutting-edge, turnkey marketing campaigns on a local, regional and national basis for the retail industry and also serves education and government clients. The company is dedicated to targeted marketing and is on the vanguard of one-to-one communications - featuring print, digital, interactive, telephony and emerging media.
The company headquarters are located in Jenkintown, PA, just 10 miles north of Philadelphia with regional offices located in Austin, Boston, Dallas, Chicago, San Francisco, Los Angeles, New York, Atlanta, Minneapolis, and Philadelphia. For more information, visit http://www.goodwaygroup.com
Contact:
Melissa Cassera
Cassera Communications
(856) 816-3413
casseracommunications@gmail.com
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