WASHINGTON, April 2, 2014 /PRNewswire/ — How does Keybridge Communications place op-eds in top publications around the world on a daily basis? According to COO David White, there are four secrets to pitching op-eds to editors:
- Don't describe the piece you'd like to see published. Instead, write an advertisement for it. Think of the movies — the pitch is the preview. If the preview stinks, you'll never see the movie. But a great preview will make you run to the theater.
- Keep your pitch attention-grabbing and short, ideally under 150 words. Focus on the selling point. Maybe it's a timely news hook. Maybe it's a scoop or a scandal.
- Write well. Avoid jargon, long quotes, flowery language, or anything academic or esoteric.
- Remember that even though your pitch won't be published, it will play a big role in the editor's decision-making process. So spend time on it. If the editor's eyes glaze over, you've failed.
Keybridge Communications is a DC-based public relations firm that specializes in op-ed campaigns, thought leadership, earned media, writing, media placement, design, and web development.
For more information, please visit www.KeybridgeCommunications.com or contact Kristen Thomaselli at (202) 471-4228 or via email.