- Global Internet markets need distinct measures for success, given growth rates and market potential
- Critical insight on regional Internet markets worldwide — delivered through combination of Media Metrix’ objective, third-party measurement and Jupiter Research analysis and market expertise
NEW YORK (Oct. 23, 2000) - Jupiter Media Metrix (NASDAQ: JMXI), the global leader in market intelligence for the new economy, today released its first Jx Market Intelligence reports covering critical regional markets worldwide, including Australia, Canada, France, Germany and the United Kingdom.
According to Jupiter Research, 245 million households worldwide will be online by 2005, with the vast majority of growth — as well as business opportunities — occurring in non-US markets. Jx Market Intelligence reports explore significant movements in key regional markets, identifying changes and trends in online populations, activities and site metrics and provide clients with market evaluation, analysis and direction for their online strategies.
"Jupiter Media Metrix’ key global advantages are its expert resources throughout the world, rich data products, a superior operational infrastructure and our commitment to meeting the needs of our worldwide client base" said Mary Ann Packo, Group President, Jupiter Media Metrix. "Our global advantages are represented in these first Jx Market Intelligence reports, which provide accessible, country-specific insight into the digital media universe, through in-depth analysis of industry-standard measurement data."
Key excerpts from Jx Intelligence (findings to be released at the Jupiter Consumer Online Forum - Europe, next week):
— Clearly the popularity of the Internet continues to grow rapidly, but in relatively underdeveloped markets, such as France, measures beyond unique visitors are critical in evaluating online success and market trends.
— Marketers anxious to reach users in volume, must also consider how intensely an audience uses a site or category, or the Internet in general. A category audience that is large but actually spends little time each month could point to a less desirable ad buy than a smaller but more usage-intensive one.
— If an audience consumes vast quantities of pages but focuses little on each, they might be less receptive, and therefore less valuable, to merchants and advertisers than one that focuses heavily on fewer pages.
— The most significant increases in usage intensity have occurred in content categories, while transaction-oriented categories such as retail and travel remained stable. Moreover, clear gaps persist in usage levels between demographic groups.
"Jx Intelligence services are fueled by a unique combination of Jupiter Research’s ability to understand the strategic dynamics of online markets, and Media Metrix’ vast database and comprehensive insight into actual user behavior," said Evan Neufeld, Vice President, International Research. "The breadth, level of detail and insight that Jx Market Intelligence services provide make it a critical tool for evaluating key drivers of a country’s or region’s Internet Economy, for local country players and global marketers alike."
Findings from Jupiter Media Metrix’ first Jx Market Intelligence reports will be presented at the Jupiter Consumer Online Forum - Europe in London on October 30th and 31st. Other presenters at the upcoming forum include Michael Lynton, President of AOL International, Roger Lynch, CEO, Excite Chello, John Hollar, President, Pearson Broadband, Marcus Bicknell, President, European Office Of Cmgi Inc., Tim Jackson, Managing Director, The Carlyle Group
Businesses interested in more information on Jx Market Intelligence Reports can email jxinfo@jmm.com or visit our Web site: www.jxintelligence.com.
About Jupiter Media Metrix Jupiter Media Metrix, is a global leader in market intelligence for the new economy. The Company delivers innovative and comprehensive Internet measurement, analysis, intelligence and events to provide businesses with unmatched global resources for understanding and profiting from the Internet. Jupiter Media Metrix brings together world-class, innovative and market-leading products, services, research methodologies and people. Jupiter Media Metrix brands include Media Metrix, AdRelevance, Jupiter Research and Jupiter Events. The Company is headquartered in New York City and operates worldwide, across the Americas, Asia Pacific, Europe (as Jupiter MMXI), and the Middle East. Visit us at www.jmm.com for more information.
CONTACT:
Jupiter Media Metrix
Diane Schreiber, 917 534 6208
dschreiber@jup.com
or
Max Kalehoff, 212-329-6395
mkalehoff@jmm.com
