FREDERICK, Md., March 9, 2009 — Literally with the click of a button, InverSearch (http://www.inversearch.com), the patent-pending inverse search engine, has rendered pay-per-click advertising obsolete and put businesses in the driver’s seat.
If that weren’t enough, InverSearch gives business users three free responses to consumers’ natural-language inquiries before they ever pay a cent. Even after those first three responses, businesses pay only $0.99 per response — perhaps the only truly affordable advertising available to companies tightening their belts during the worst recession many business owners have ever weathered.
Free to consumers, InverSearch lets people make natural-language searches — “I need a bonded local contractor with experience remodeling kitchens,” for example — and then delivers those inquiries to relevant businesses within whatever geographic area the consumer states, whether that is in one ZIP code or worldwide.
Businesses can choose to respond or delete the inquiries and only pay for the responses they make beyond those first three free responses. After a response is made, the consumer and the business are free to communicate directly without further InverSearch involvement. The result is that a business can acquire a new customer for less than a dollar, with full control over the advertising budget and zero risk of click fraud.
It’s a paradigm shift from traditional search and pay-per-click advertising, where businesses pay upfront with no guarantee of reaching the right people and have no control over their advertising budgets. With InverSearch, business advertising is delivered in response to customer inquiries, not in advance of them.
“Especially now, no business can afford to gamble its advertising budget on pay-per-click advertising,” stated InverSearch founder and chief strategy officer Joseph Cibula. “Traditional search engines deliver unreliable results, put the search burden on the consumer and are rife with click fraud. Pay-per-click has not served businesses or consumers well. It’s time for a new kind of search and a new way of advertising.”
About InverSearch, LLC
InverSearch is a privately held company specializing in the development of software to provide everyone a real alternative to scouring the Web and pay-per-click advertising. InverSearch provides businesses with the most credible, cost-effective means to obtain customers, and provides consumers with the easiest, most reliable way to obtain relevant search results. Those interested in searching an entirely new way can visit InverSearch at http://www.inversearch.com and read the company’s blog at http://inversearch.blogspot.com.
Contact:
Joseph Cibula
InverSearch, LLC
jcibula@inversearch.com
http://www.inversearch.com
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