ICF-produced video tells the story of Professional Certified Coach Julia Mattern's career journey
LEXINGTON, Ky., March 11, 2014 /PRNewswire/ — The International Coach Federation (ICF) has premiered the first video in its new Credential Legacy series. The video, which tells the story of ICF Professional Certified Coach (PCC) Julia Mattern's journey to becoming a professional coach and earning an ICF Credential, is posted on ICF's Credential Legacy microsite at ICFCredentialLegacy.com.
The video was produced by ICF's marketing and communications staff, in collaboration with Mike Benton and Matt Webb of Courage Media, a video production firm based in Lexington, Ky.
"More than 11,000 coaches worldwide hold an ICF Credential, and each one has a powerful story of how coaching is changing lives. Their individual stories are a testament to the mark of excellence that the ICF Credential stands for," said ICF's Director of Brand Management, Lindsay Bodkin, who leads the marketing and communications team. "Collectively, ICF Credential-holders' stories illustrate a lasting legacy of coaching excellence. Our first video, featuring Julia Mattern, PCC, is a taste of what's to come."
The Credential Legacy video series is the latest component of ICF's ongoing Credential Legacy Campaign, which spotlights testimonials and industry research illustrating the numerous personal and professional benefits associated with the pursuit and achievement of an ICF Credential. Throughout 2014, ICF will premiere additional videos that tell the diverse stories of ICF Credential-holders from around the world.
ICF's video has already netted honors from the American Advertising Federation's (AAF) Lexington chapter. In February 2014, ICF HQ staff accepted a Silver Award for Digital Advertising (Branded Content, More Than 60 Seconds) at AAF Lexington's 2014 American Advertising Awards event. The American Advertising Awards are a national award program hosted by AAF recognizing creative excellence in the field of advertising.
"We are thrilled that AAF Lexington honored the first video in our Credential Legacy series with a Silver Award for Digital Advertising," said ICF CEO and Executive Director Magdalena Mook. "ICF Credential-holders represent the very best of our profession, and they do incredible things through coaching every day. The inspirational, documentary-style videos in this series affirm the value of hiring a coach with an ICF Credential and illustrate the benefits of earning an ICF Credential."
The International Coach Federation is the leading global organization for coaches, with more than 20,000 members and 10,000 credentialed coaches in more than 100 countries worldwide. ICF is dedicated to advancing the coaching profession by setting high ethical standards, providing independent certification and building a worldwide network of credentialed coaches. Coaching is a distinct service and differs greatly from therapy, consulting, mentoring or training. ICF defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential. For more information, please visit our website at www.coachfederation.org.
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Abby Tripp Heverin, +1.859.219.3529
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