MELBOURNE, Australia, June 16, 2009 — Instra Corporation, an ICANN accredited registrar and Communications Service Provider, has revived ENUM with its commercial launch of PhNUM(R).
PhNUM(R) was developed in-house by Instra and offers a convergence of the Internet and the Public Service Telephone Network (PSTN), to offer practical telephony and data services to the end-user.
PhNUM(R) is powered by ENUM technology based on specifications defined by the Internet Engineering Task Force (RFC 3761). It allows users to redirect incoming phone calls to the ENUM domain to telephony, fax, email and much more. The technology is device independent and is immediately accessible from all public telephone networks upon activation.
Instra's Chief Operating Officer, Andrew Barton, noted, "We are really excited to breathe new life into ENUM. We are already seeing extraordinary demand, even before the official launch of this technologically advanced, new product. We believe that PhNUM(R) has the potential to radically change the way people communicate within the next 3 to 5 years."
"We are pleased to announce that PhNUM(R) has managed to overcome the limitations that ENUM registries face when introducing ENUM services in their countries. With PhNUM(R), we have moved beyond simple data redirection to sophisticated voice and data features," Lester Kum, Technical Director of Instra, added.
Instra will be showcasing its PhNUM(R) technology at the upcoming ICANN meeting in Sydney. The ICANN meeting will be held at The Hilton, Sydney from June 21 to 26, 2009.
About Instra Corporation
Instra Corporation is an international, ICANN-accredited registrar providing an extensive range of over 300 country code Top Level Domain name extensions across the world. Instra is a global provider of Domain Names and the first company in the world to offer a practical application for ENUM technology.
For more information about Instra Corporation and its PhNUM(R) technology, please visit http://www.instra.com/en/phone-numbers
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