MELBOURNE, Australia, Dec. 4, 2009 — Instra Corporation, a global ccTLD and IDN (Internationalized Domain Name) leading registrar, is accepting pre-registration of .EU domains in different languages other than English. IDNs are domains which can contain characters from non-Latin character sets. Examples include some Swedish, German and Romanian characters as well as characters from the Bulgarian and Greek alphabets as a whole.
Andrew Barton, CEO of Instra, commented, "According to research from Global Reach, 65% of Internet users are non-English speakers. By not having an IDN domain name, you could be missing out on an enormous opportunity to address the non-English market. With our multilingual team, Instra is dedicated to help business owners to further diversify their business and target a wider range of audience via the use of IDNs. IDNs also make it easier for businesses to promote localized products and services."
EURID, the registry operator for .EU, is launching .EU IDN effective Dec. 10, 2009. "IDNs are particularly important for .eu," noted Marc Van Wesemael, EURid General Manager. "EURid supports all 23 official EU languages, and our employees come from 20 of the 27 Member States. Supporting the use and growth of Internationalized Domain Names comes naturally to us." For the first time, residents of the European Union will be able to register a .EU domain name made up of non-Latin characters.
The languages supported by .EU are Bulgarian, Czech, Danish, Dutch, English, Estonian, Finnish, French, German, Greek, Hungarian, Italian, Irish, Latvian, Lithuanian, Maltese, Polish, Portuguese, Romanian, Slovak, Slovene, Spanish and Swedish.
Chloe Li, Director of Domain Operations, is pleased to announce that Instra has enhanced its IDN support: "IDNs are gaining more popularity with brand owners aiming to protect their trademark in all of the most popular languages such as French and Chinese. As a domain name leader, Instra specializes in IDN registration, particularly for the European, Asian and Latin American markets. We notice that Corporate Customers are having difficulties in translating their brand names into diverse languages. At Instra, we can consult with you to ensure the right IDN is created to reflect your online brand."
To pre-register your .EU IDN, please visit http://www.instra.com/en/multilingual-domain-names
About Instra
Instra Corporation is a worldwide leader in the Domain Name and ENUM industry, with its head office in Melbourne, and presences across Asia, Europe, and America. Instra specializes in ccTLD (Country Code Top Level Domain), IDN (Multi-lingual Domains) and ENUM telephony Services (Global Telephone Numbers), providing corporate customers a complete suite of services for online identities.
For more information, please visit http://www.instra.com
Contact:
Chloe Li
Director – Domain Operations
Instra Corporation
+61.397831800 (ext 188)
Email
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