Chicago-based signage company brings innovation, expertise and logistics to major brand identity signage projects
LA GRANGE, Ill., Jan. 13, 2014 /PRNewswire/ — Custom designs, fast turnaround and nationwide professional installation are just a few factors that have made Impact Architectural Signs (http://www.impactsigns.com/) a valuable contributor to numerous corporate brand identity signage initiatives. When noted Spanish-language television network Univision launched its own nationwide rebranding recently, it chose Impact Signs to design and install the office and lobby signage for its Chicago headquarters.
(Logo: http://photos.prnewswire.com/prnh/20140113/PH44319-a )
(Logo: http://photos.prnewswire.com/prnh/20140113/PH44319-b )
"When a visitor enters a corporate office, interior signage instantly communicates a message. If that signage is of high quality and craftsmanship, the message is one of confidence and success," explains Shabbir Moosabhoy, co-owner of Impact Architectural Signs. "Univision asked us to design office signs that expressed the company's vitality and forward-looking perspective. The end results are highly satisfactory, both aesthetically and in terms of brand identity."
Univision's nationwide offices now feature dimensional lettering to indicate particular business divisions and an edgelit etched glass sign in the main reception area. The effect is thoroughly professional and modern. Visitors will no doubt leave with a positive, memorable impression thanks to the signage aspect of Univision's overall rebranding effort.
Images of Univision's new Chicago corporate office headquarters are available here: http://www.flickr.com/photos/impactimageviewer/sets/72157636946550063/
Founded in 1962 by Jerry Perenchio, Univision (http://www.univision.com/) is the largest Spanish-language broadcast network in the United States. The network reaches over 63 million U.S. households (about 55% of all households) through 46 affiliates. In recent years, Univision has become highly competitive with the major English language networks – ABC, NBC, CBS, FOX and the CW. Headquartered in New York City, the bulk of the network's production facilities are in suburban Miami, Florida.
Univision sees its Chicago office's new brand identity signage as an opportunity to capitalize on its success within the cable and satellite marketplace. In the first week of 2014, the network ranked #4 among adults aged 18 to 34, the most desirable demographic. On four separate nights, the network ranked #1 or #2 within that same age group. Analysts see nothing but further growth potential when looking at Univision's diverse program lineup and expanding viewership.
Whether recovering from a period of stagnation or simply looking to sustain positive momentum, corporate office signage is a high-impact way to refresh a company's image, stay in the public eye, and encourage revenue growth. Most marketing and branding strategies eventually become dated, which is why modern imagery and revamped messaging are essential to reaching the widest possible audience of prospective clients and customers. With the New Year still in its infancy, many companies are considering updated office signage as a way to start fresh and boost revenue.
From its headquarters in Chicago, Impact Signs has been delivering professional, custom signage and lettering for 25 years. The in-house design team ensures unmatched responsiveness and attention to detail. The company can deftly handle corporate brand identity signage projects of any scope, from single offices to a full national rollout.
During those 25 years, Impact Signs has earned a strong reputation for working to exceed client expectations. Companies interested in the services of Impact Signs for brand identity signage or any other signage need are encouraged to request a quote: http://www.impactsigns.com/quote/.
About Impact Architectural Signs
Impact Signs was founded in 1989 by Ammar and Shabbir Moosabhoy, a father and son team. Today, the company is a leading architectural sign company, specializing in the design, production, and installation of high-quality dimensional letters, custom logo signs, and metal plaques – nationwide.
Media Contact:
Shabbir Moosabhoy
Impact Architectural Signs
26 E. Burlington Ave.
LaGrange, IL 60525
Phone: +1-708-469-7178