INVER GROVE HEIGHTS, Minn., July 22, 2010 — IGH Solutions introduces Dynamic Images(R) DI Flex(TM), affordable, lightweight large-format lenticular signage that dramatically lowers the cost of lenticular out-of-home advertising campaigns.
"Experience has shown that lenticular signage, especially in large format applications like transit advertising and kiosks, is a great way to cut through clutter and create immediate brand awareness," said Dan Hirsch, product manager for IGH Solutions. "But traditional lenticular panels are difficult to install and can be too expensive for a large-scale campaign."
At 4-by-8 feet, traditional large format lenticular signage uses thick lenses that must be shipped flat, and require two people to install and remove, Hirsch added. With DI Flex, IGH Solutions developed a special, thinner lens that can be rolled for easy shipment, installed by one person and costs much less – opening up the traffic-stopping power of lenticular to more uses.
"Research has shown that lenticular signage has twice the stopping power of traditional signage," Hirsch said. "DI Flex turns an otherwise 'been there, done that' marketing campaign into a campaign that ignites brand awareness and drives sales. Brand managers now have the option of incorporating lenticular graphics into their promotions at a lower cost, allowing them to differentiate their product or brand from the competition and increase visibility."
While traditional, thicker format lenses are still the best choice for 3-D and other complex effects, DI Flex is perfect for flips and other animations favored by consumer product advertisers. DI Flex is conducive to both backlit and reflective environments and is available for immediate shipment.
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ABOUT IGH SOLUTIONS
IGH Solutions is a world leader in developing and delivering innovative solutions centered around specialty and dimensional printing. IGH Solutions serves as an umbrella over strategically located specialty print studios, sales offices and manufacturing facilities worldwide. The company has more than 30 years of printing experience and is the world's leading provider of high-quality lenticular large format and custom printed plastics, offered under their Virtual Images brand for specialty print.
For more information about IGH Solutions, visit: http://www.ighsolutions.com, http://www.viu.com
Media Contact – IGH Solutions:
Tessa Boettner
Marketing Manager
651.288.8478
Email
http://www.ighsolutions.com
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