Industry-First Use of Metalized In-Mold Labels on Promotional Drinkware
INVER GROVE HEIGHTS, Minn., June 16, 2009 — IGH Solutions has introduced KROM(TM) drinkware – the first use of metalized in-mold labels on a promotional drinkware product line. The molded plastic cup, intended for licensed and collectable drinkware promotions, features full-color photographic quality printing over a bright metal substrate.
"While other applications may use metallic inks, the unique metalized label provides a high-gloss, metallic sheen that won't fade with time or repeated dishwashing," said Ed Dedman, IGH Solutions product manager for in-mold products. "The full-color photographic quality printing stands in sharp contrast with the shiny metallic background," Dedman added, "producing graphics of unusual vividness – increasing the cup's collectable value."
The metallic effect is available in a high-gloss, polished metal finish, a brushed galvanized metal finish, and a holographic metallic finish which provides a prism-like, shimmering pattern. Custom patterns and finishes are also available.
KROM(TM) drinkware is available in all sizes currently offered by IGH Solutions under its Xtreme Graphics brand, ranging from the 12 oz. tumblers to a 52 oz. traveler mug. For more information, visit
About IGH Solutions
IGH Solutions is a world leader in developing and delivering unique and innovative solutions centered around specialty and dimensional printing and related services. IGH Solutions serves as an umbrella over strategically located specialty print studios, sales offices and manufacturing facilities. The company has more than 30 years of printing experience and is the world's leading provider of high-quality lenticular large format and custom-printed plastics. For more information on IGH Solutions, visit http://www.ighsolutions.com
About Xtreme Graphics
Xtreme Graphics is the world's leading brand of high-quality plastic lenticular drinkware. Xtreme Graphics' focus is to provide a variety of visually exciting drinkware and packaging products through the use of high-resolution printing processes.
Media Contact – IGH Solutions
Rosa Hermoza
Marketing Manager
651.552.3220
Email
http://www.ighsolutions.com
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