NAPLES, Fla., Sept. 22, 2009 — Form and function have seamlessly merged in the development and introduction of an utterly new and unique barwares device: the Ice Jacket. Designed to conveniently and attractively encase a manufacturer’s bottle of spirits in ice for service and presentation, the Ice Jacket — developed and introduced by Ice Jacket, Inc. (http://www.icejacket.com) — is set to revolutionize spirits’ promotion, presentation and preparation.
The current edition of the Ice Jacket accommodates a wide range of manufacturers’ 750 ml bottles — from vodkas, tequilas and aquavits, to emerging spirit varieties such as Sochus, Piscos and Cachacas. Retail consumers at all levels will now be able to enjoy the benefits associated with the Ice Jacketing of their favorite libations. Additional Ice Jacket models are soon to be introduced.
Cuervo Tradicional in Ice Jacket: http://www.ereleases.com/pr/2009-CuervoTradicional.jpg
Finlandia in Ice Jacket: http://www.ereleases.com/pr/2009-Finlandia.jpg
While numerous products designed to chill a beverage once it has been poured are available in today’s marketplace, only the Ice Jacket is designed to continuously cool a bottle of spirits once it has been removed from the freezer. Eliminating the need for flavor-altering ice cubes in the preparation of shots, shooters, neat drinks and martinis, the Ice Jacket extends the visual bond between logo and customer to the table itself, by a distiller’s trademark becoming functional ice sculpture. Protected by broad patent rights, Ice Jacket, Inc. is able to support the demands of the retail consumer as well as its spirits industry clients through the development and introduction of custom designed and branded products intended to feature a specific trademark.
Already embraced by luxury retailers such as Frontgate and Solutions, spirits brand owners, importers and distributors are certain to pursue exclusive relationships in support of their marks. No longer bound by inelegant ice buckets hiding the trademark, their bottle — in its Ice Jacket — delivers the trademark onto the bar or table where it is certain to serve as conversation piece and subject of attention while increasing consumption.
More than solely serving as an effective tool enhancing a beverage’s presentation and palatability, the Ice Jacket will drive both on- and off-premise sales and is ideally suited for use in conjunction with loyalty programs throughout the spirits, promotions and luxury industries (For more about the Ice Jacket’s use in support of promotional and loyalty programs, see the Ice Jacket profile in the Inventory section of Bar Business Magazine’s July/August issue: http://www.nxtbook.com/nxtbooks/sb/barbusiness_20090708/#/56).
When recently asked why the Ice Jacket has been so successful, company president and Ice Jacket inventor, Davis Wolf, stated, “Simple to use, fun to decorate and highly functional; the Ice Jacket is an idea whose time has come.”
Spirits importers, luxury brand owners, retailers and consumers are encouraged to contact:
Davis Wolf
Ice Jacket, Inc.
1.239.919.2233
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