HobNob Wines Becomes the First Official Wine Sponsor of THE FADER FORT
WHITE PLAINS, N.Y., March 5, 2013 /PRNewswire/ – HobNob wines continues to deliver for its music savvy consumers and announces it will once again be part of the 2013 Austin, Texas music-scene as the first official wine sponsor of The FADER FORT Presented by Converse.
The FORT, which is held March 13th- March 16th at 1101 East 5th Street at Waller Street, is a four day party presenting today’s innovative and emerging artists including Delorean, Future, Disclosure, and many more to be announced via THE FADER’s twitter page this week (@TheFADER). Festival-goers can enjoy the countless performances while sipping on a glass of HobNob Pinot Noir, Wicked Red, or Chardonnay.
“We are thrilled to begin this partnership with the FORT, as it has grown into a historic venue and has become the spot to see live music in Austin,” said Renato Reyes, Chief Marketing Officer at Deutsch Family Wine & Spirits. “This partnership is an extension of HobNob’s work with the music industry and strong connection to its millennial fans.”
HobNob Wines puts Millennials “At the Center of It All” and has integrated itself into their rich social fabric lives through music. The brand offers trendsetting music content on its Facebook page (facebook.com/hobnobwines), called the HobNob Inner Circle. It is there that fans can access free music downloads, tastemaker editorial, and up to date information on the hottest trends and events on the music scene. Previously featured artists on the Inner Circle include Hank & Cupcakes, Xylos, The Antlers, Grace Potter and the Nocturnals, and Saint Bernadette.
For more information about HobNob’s partnership with The FADER FORT Presented by Converse or to RSVP to the 4-day event, go to http://www.TheFader.com/FORT.
About HobNob Wines:
HobNob Wines are sold in the US by Deutsch Family Wine & Spirits. Varietals include: Cabernet Sauvignon, Pinot Noir, Chardonnay, Merlot , and Wicked Red. All are available at retailer store and fine wine and liquor stores and range from $10.99 to $11.99; restaurants/bars across the country also carry HobNob Wines for $8 – $10 by the glass. www.facebook.com/hobnobwines or www.twitter.com/hobnobwines
About Deutsch Family Wine & Spirits: Initially called W.J. Deutsch & Sons, Ltd., the company was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. In 2009, it announced the expansion of the award-winning company to include a Spirits Portfolio. Deutsch Family Wine and Spirits’ brands are sold to the trade with well-planned marketing support and are offered to U.S. consumers at fair market prices. Today the company is renowned for its brand building prowess and its ability to meet the needs of the modern consumer. Bill’s son Peter Deutsch is CEO; thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirits industry.
The portfolio includes award-winning wines from Australia: [ yellow tail ], [ yellow tail ] The Reserve, [ yellow tail ] Bubbles; California: CigarZin, Girard Winery, Windsor Sonoma, Sonoma Coast Vineyards, Kunde Family Estate, Joseph Carr, Josh Cellars, Flirt, The Calling; France: Andre Lurton, Georges Duboeuf, Hob Nob Vineyards, Patch Block, Sauvion et Fils, Vidal Fleury; Italy: Barone Fini, Lionello Marchesi, Villa Pozzi, Enza; New Zealand: The Crossings, Nine Walks; Portugal: Quinta Do Vale Meao; Spain: Mar De Frades, Cruz de Alba, Ramon Bilbao Vinos Y Vinedo, and Volteo ; Chile: Llai Llai; Argentina: Ruta 22, and award-winning spirits from LANDY Cognac (France), LUKSUSOWA Vodka (Poland), The Original MOONSHINE® and Adult Beverage Company (USA), VILLA MASSA® Limoncello (Italy) and LICOR 43® (Spain). www.deutschfamily.com
About The FADER, Inc.
The FADER, Inc. consists of credible music and lifestyle-focused properties that speak to a combined audience of 2 million influential young adults monthly. Founded by Rob Stone and Jon Cohen, and led by President and Publisher Andy Cohn, The FADER, Inc. includes The FADER, TheFADER.com, FADER Films, FADER Label, 1200Squad.com, East Village Radio, Insound, Oh My Rockness, and The Cornerstone Mixtape.
Catherine Cutier – Senior PR Manager, Deutsch Family Wine & Spirits
Email or 914-251-3282