HMN broadens digital media and marketing expertise to align with rapid growth
STAMFORD, Conn., Sept. 11, 2013 /PRNewswire/ — Health Media Network (HMN), the fastest growing digital point-of-care media company in the U.S., has hired Joe Petrosino as its new Chief Revenue Officer.
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Effective immediately, Mr. Petrosino takes over to build on HMN's sales and marketing expertise, working directly with health care marketers and their agencies. "Joe is an entrepreneurial digital media executive with proven success in building and leading high-performing sales and marketing organizations that accelerate monetization, elevate company stature and drive enterprise value," said Christopher Culver, president and CEO of HMN. "He is accomplished in commercializing digital revenue streams within multi-media corporations. For our advertisers and content partners, that means expanded world class talent and seasoned experience managing the type of rapid organic growth HMN has undergone."
Before joining HMN, Mr. Petrosino was senior vice president of Pharmaceutical Advertising Sales for Lifescript, the #1 website dedicated to women's health. Prior to that, he served as senior vice president of Advertising Sales and Marketing for Healthline Networks. At Healthline, he successfully scaled Healthline's nascent digital media business by building and leading a cross-functional advertising sales organization, establishing a strong brand identity, innovating/diversifying the product mix and leveraging industry relationships to execute scalable strategic partnerships with health marketers. Under his leadership, Healthline realized exponential annual advertising revenue growth (well into eight figure run rate) and earned Deloitte Fast Technology 500 rankings of #54 in 2010 and #75 in 2011.
Previously with Rodale, Meredith and Disney, Petrosino also worked as a seller, manager and leader across digital, print and cross-platform domains for many leading media brands, including Prevention, Better Homes & Gardens and Disney. He led digital media sales integration for Prevention and pioneered online and cross-media sales at Meredith Interactive.
About Health Media Network (HMN):
Launched in 2007, Health Media Network, (HMN), is the fastest growing digital point of care media company in the U.S. providing education and health content in physician waiting rooms through a platform of 25 specialty health television networks. Using the latest digital technology, HMN is able to customize content by medical specialty providing physicians with relevant programming for their practice and advertisers with a targeted audience for their messaging. HMN currently reaches over 35,000 physicians in medical offices and healthcare systems across the country. All HMN programming is reviewed by a medical advisory board.
Contact:
Deborah Radman
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