STAMFORD, Conn., June 21, 2013 /PRNewswire/ – Health Media Network (HMN), the fastest-growing digital point-of-care media company in the U.S., is launching its newest information and education network created specifically for Hispanic healthcare physicians and consumers. The HMN Hispanic Network is supporting nearly 9,000 doctors reaching close to 4.5 million Hispanic consumers at the point they receive healthcare services.
In May, HMN acquired the exclusive national marketing and sales rights to America’s Minority Health Networks (AMHN). This deal included both Spanish language and African-American-focused medical information content and networks. As a result, the HMN Hispanic Network now supports 8,692 physicians delivering 4,321,505 impressions.
“At HMN we recognize that the Hispanic community has certain medical conditions and thus, specific health needs,” said Christopher Culver, president and CEO at HMN. “We are the first point-of-care information provider to address these needs across such a wide direct-to-consumer platform.”
The 2011 U.S. Census Bureau population estimate states that there are approximately 52 million Hispanics living in the United States. According to the Centers for Disease Control and Prevention, Hispanic health is often shaped by factors such as language/cultural barriers, lack of access to preventive care, and the lack of health insurance. Major causes of illness and death among Hispanics include heart disease, cancer, stroke and diabetes.
HMN’s Hispanic Network facilitates conversations between doctors and patients at the care delivery site with a documented immediacy that drives specific patient actions and requests vital to healthy living. In national examination surveys, Hispanics are almost twice as likely as non-Hispanics to be diagnosed with diabetes by a physician. They have higher rates of end-stage renal disease caused by diabetes, and are 50 percent more likely to die from diabetes than non-Hispanics.
“Early detection and preventative care can be encouraged by our information networks,” said Culver. “HMN is a viable solution to meet the real-time needs of physicians who are constantly searching for ways to better inform their patients, and for advertisers searching for ad space to communicate specific products and benefits to Hispanics.”
“HMN continues to validate its commitment to being the only IP-addressable platform and the fastest-growing digital point-of-care company,” said Culver. “We lead the industry in network diversity through our ability to offer advertisers and brand managers multi-platform opportunities to reach more consumers, in demographic and ethnic sub-segments, at a pivotal time – during point-of-care.”