BLOOMINGTON, Ind., Feb. 23, 2009 — While most college students find themselves more interested in scheduling their weekend party plans, and which latest tune to add to their iPod, Punch Energy Drink Founder Zac Workman is busily planning the national expansion of his Punch Energy Drink brand, and answering more and more frequent calls from the national media.
With an extraordinary business vision far beyond his years (and much coveted Anheuser-Busch distributor-backed sales) slated to make him a millionaire well short of his 22nd birthday, the humble Indiana University business major takes it all in stride, effectively balancing one of the most difficult business curriculums in the country, while making substantive inroads into the most competitive segment of the beverage industry.
Like many successful entrepreneurs, Workman’s ultra-successful foray into the beverage marketplace was driven out of necessity. As a highly regarded “All-American” athlete (swimming) Workman was spending up to five hours a day in training, and the then-available crop of nutrition / energy drinks proved to be both ineffective and foul-tasting. Even more important to Workman, these drinks also contained “questionable” ingredients that he didn’t believe should be part of a healthy lifestyle.
So, with a clear vision of the product he had in mind, an age-old (and very popular) family “punch” recipe in hand, the support of his Mother and Father, and the adjunct expertise of the Indiana University School of Business at his disposal, Workman directed Power Brands (an LA-based beverage creation icon and industry leader) to formulate his new drink, aptly named Punch Energy. Using only natural ingredients, and flavored with pure fruit juices, Workman produced an instant winner, a drink now widely heralded as best-tasting in the energy drink category.
With strong Midwest distribution secured, and unit sales growing exponentially (and pleasantly ahead of schedule … even during a national economic downturn) Zac Workman’s attention has turned to rewarding the distributors responsible for his rapid (but hard-earned) climb in the beverage ranks with a bevy of extremely high-profile brand-enhancement and distributor incentive programs to be announced in March.
Additionally, as important to Workman as his company’s financial success is establishing good and lasting corporate citizenship for his brand, giving something back to the community that so readily welcomed the launch of his Punch Energy Drink last year.
Workman and his team of advisors are currently evaluating a host of programs specifically designed to direct both human and financial resources to select community-based (and national) organizations and charities. The fortunate recipients of Punch Energy’s first round of charitable donations will be announced shortly, with implementation of their respective programs set for the second quarter of this year.
Additional information regarding Punch Energy, including retailer locations, can be found at http://www.PunchEnergy.com.
Photo: http://www.ereleases.com/pr/2009-PunchEnergy.jpg
Contact:
Michael Christopher
305.851.2263 (Direct)
TEAM7EVENPR@comcast.net
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