Einstein’s theory of relativity equation “changed” to communicate patented product’s use as an energy drink enhancer
VISTA, Calif., Aug. 6, 2009 — Nutritional supplement manufacturing and distribution company Global Health Trax, Inc. today launched a new marketing campaign touting its flagship, patented nutritional supplement product Oxygen Elements(R) Max as an ideal booster for popular energy drinks.
The new marketing campaign takes a whimsical approach to communicating Oxygen Elements Max’s use as an energy drink enhancer by using a caricature of Albert Einstein at a chalkboard with his famous theory of relativity equation (E=mc2) crossed out and in its place a new equation (visit http://www.OxygenElements.com to see it). “It’s a great, fun way to show another way to use our flagship product,” stated Tom Dixson, Global Health Trax President and CEO. “Since the founding of the company this product has helped tens of thousands of people feel more energized by providing their bodies with more oxygen at a cellular level.” Additionally, the company is offering free trial-size bottles of the Oxygen Elements Max product along with $10.00-off coupons for anyone adding a campaign banner ad on their website, blog, MySpace page, Facebook page, etc.
Oxygen Elements Max helps an individual assimilate other nutrients in the body more effectively by maximizing their usage and absorption. Although most of the popular energy drinks on the market today contain caffeine to give the initial energy “boost” they also typically contain other ingredients such as certain B vitamins that also help the body produce more energy. The Oxygen Elements Max product helps the body process those other ingredients more effectively so the energy drink’s effects last longer and taper off smoothly so the person doesn’t have a sudden “crash.”
About Global Health Trax
Global Health Trax(TM) (GHT), one of the most trusted names in nutrition since 1997, is the manufacturer of industry-leading nutritional supplements including specialty vitamins, minerals, enzymes, anti-oxidant juices and capsules as well as the original patented Oxygen Elements Max(TM) and Silica Plus(TM). Global Health Trax is also the exclusive master distributor of ThreeLac(TM), FiveLac(TM) and Flora Five(TM) to help people maintain healthy lifestyles. Learn more at http://www.ghthealth.com.
Contact:
Mike Foitzik, Director of Marketing
(760) 542-3000
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