Press Release Headlines

fresh&co Introduces New York City's First Quinoa Bar Among Its Many New Fall Offerings

Executive Chef Jeremy Leech highlights New York's local and seasonal ingredients in several new fall dishes at fresh&co's now nine Manhattan locations

NEW YORK, Nov. 5, 2013 /PRNewswire/ — fresh&co—the rapidly growing New York City brand known for using the freshest local and seasonal ingredients in tasty, chef-designed recipes and catering – has created a new offering to give the traditional salad bar a run for its money. Just in time for colder weather, the brand has unveiled a Quinoa Bar, a healthy, warm, and nutritious alternative to the salad.

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fresh&co's Executive Chef Jeremy Leech has introduced several chef-designed quinoa bowls, and guests can also create their own bowls featuring an array of vegetables, proteins, and sauces.

The base for the bowl is a blend of red and white organic quinoa, an excellent source of complete protein, in addition to a boiled local kale from Satur Farms in Long Island, N.Y. The dish can be topped with meat or vegan protein options including chicken, smoked tofu, thai-spiced turkey, jumbo shrimp, and the new Beyond Meat chicken, a vegan soy-based protein. Guests are offered the option to add several vegetables and top with an array of sauces, which include sweet chili, soy ginger, and chipotle vinaigrette.

Fresh&co chef-designed quinoa bowl options include:

  • Asian Energy Quinoa Bowl (vegan): quinoa, smoked tofu, kale, daikon, red bell peppers, edamame, roasted brussel sprouts, and scallions with sweet chili sauce
  • Bangkok Quinoa Bowl: quinoa, thai-spiced turkey, daikon, napa cabbage, carrots, broccoli, scallions, and cilantro with soy ginger sauce
  • Burrito Quinoa Bowl (vegan): quinoa, roasted corn, tomatoes, kale, red beans, cilantro, and tortilla strips with chipotle vinaigrette
    *Suggested addition: all-natural chicken
  • Ginger Seitan Quinoa Bowl (vegan): quinoa, kale, kalamata olives, feta, tomatoes, and chickpeas with roasted garlic vinaigrette
  • Mediterranean Quinoa Bowl: quinoa, kale, seitan, white cabbage, carrots, daikon, broccoli, scallions, pickled ginger, and cilantro with soy ginger sauce
    *Suggested addition: jumbo shrimp

In addition to the Quinoa Bar, fresh&co has revealed many other seasonal options: sandwiches, side dishes, and salad options like fresh arugula, and kale and rainbow swiss chard from Satur Farms. The Greater Tater sandwich is an incredible meatless offering that puts the portobello mushroom to the test, and seasonal side salads feature creative and healthy twists on classic offerings.

Seasonal Salads:

  • Figgity Jiggity: arugula, figs, red onions, goat cheese, poppy seeds, radish, candy striped beets, basil, and fig tahini dressing
  • The Perfect Pear: rainbow swiss chard, romaine, pears, pumpkin seeds, raisins, red onions, quinoa, mint, blue cheese, grilled chicken, and maple walnut vinaigrette dressing
  • Veggie Nirvana: rainbow swiss chard, romaine, roasted butternut squash, pumpkin seeds, feta, red onions, sage, and apple cider vinaigrette dressing

Seasonal Sandwich:

  • The Greater Tater: sweet potatoes, arugula, caramelized onions, pepper jack cheese, and harissa aioli

Seasonal Side Salads

  • Fall Harvest Salad: roasted butternut squash caramelized pears, blue cheese, frisee, sundried cranberries, and pear vinaigrette
  • Marble Potato Salad: marble potatoes, lemon, feta, scallions, pepperoncini, dill, and yogurt
  • Autumn Orzo: roasted butternut squash, orzo, blue cheese, sage, pumpkin seed, and pomegranate seeds
  • Apple Quinoa: apples, swiss chard, raisins, feta cheese, mint, red peppers, quinoa, and apple cider vinaigrette

About fresh&co:

fresh&co opened in 2008 after noticing a void in the marketplace for a fast-casual restaurant concept that met the needs and standards of health-conscious New Yorkers, who care as much about the quality as they do taste. Founded by father and son duo, Steve and George Tenedios, the brand was built on Steve's more than three decades worth of experience combined with a fresh perspective by George, ultimately catering to a younger audience. The brand hit the ground running with seasonal and organic food that soon expanded from signature chopped salads to a wide variety of homemade soups, freshly-made sandwiches and a full spectrum of breakfast offerings. The food has been a hit from the start with its commitment to serving the best, healthiest and most natural foods available. fresh&co supports local family farms committed to organic and sustainable practices, whenever possible, in addition to supporting the community through various charity partners. fresh&co. currently has nine locations in New York City. For full menus, a list of the nine Manhattan locations and more information on the brand, visit: www.freshandconyc.com.

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