Press Release Headlines

Fresh Cab® Natural Rodent Repellant Now Comes in New Single-Pack Units for Quick Sales at Check Out Lines

Fast-Growing Retail Network Includes Ace, True Value, Menards and John Deere

BISMARCK, N.D., Sept. 25, 2013 /PRNewswire/ — Earth-Kind, Inc., an award-winning manufacturer of non-toxic mouse repellents, announced today it is shipping a new single-size version of its popular Fresh Cab® rodent repellent so retailers can feature a highly profitable impulse item at their cash registers and other impulse locations throughout store.

The company expects the new product to open new channels in venues such as pet supply stores, automotive shops, marine stores, storage facilities and other retail outlets where people want to protect their homes and families with a safe and earth-friendly, biodegradable product.

Retailers interested in carrying the product should contact info@earth-kind.com.

"The new size helps retailers make profits quickly with a proven product that creates loyal customers who keep coming back for more, year after year. Ninety percent of our customers are repeats," Kari Warberg Block, Earth-Kind CEO, said of the product that has a $14.50 MSRP and "strong" profit margins. Current retailers have experienced 40% to more than 100% sales growth over the past 12 months.

Consumer traffic will be driven to stores with a strong online presence.

Fresh Cab natural rodent repellent keeps mice out of homes and storage areas. Its balsam fir aroma is pleasant to humans, but keeps mice away by overwhelming their sense of smell. Independent 30- and 90-day lab studies prove the active botanical ingredient in Fresh Cab, balsam fir oil, repels mice effectively.

"Earth-Kind products are the natural way to rid homes and property of rodents and freshen the air. Made exclusively of botanical fibers and oils, our products are safe to use around children and pets and contain absolutely no poisons or toxic materials. And they're 100% guaranteed effective or your money back," she said.

For product information and to download hi-res product images CLICK HERE or go to
http://www.earth-kind.com/become/info-for-retailers/fresh-cab-single-pouch-retail-pack/

"Retailers can be a Green Hero to their customers when they stock Fresh Cab. It helps customers be earth-kind and your business to be profitable. Consumers are becoming increasingly conscious about how their purchasing decisions affect the environment and their surrounding communities," Block said.  "Now retailers can offer a safe, effective alternative or add-on sale to rat poisons, glue traps, pesticides and electronic devices. Retailers can feel confident about suggesting Fresh Cab to their customer base because it is the only Federal EPA registered plant-based rodent repellent that is certified for indoor use."

Additional benefits of offering this no-kill rodent removal solution include:

  • Easy to use: no clean up or removal of rodent carcasses required
  • Made in America: formulated from ingredients purchased from U.S. farms
  • Proudly assembled by developmentally disabled citizens in Faribault, MN
  • Fresh Cab is not affected by the new EPA Rodenticide Regulations.
  • Choice of the eight-package display tray or two six-package clip strips, according to your particular display arrangements.

Fresh Cab is currently available at more than 15,000 retail stores including Ace Hardware, True Value Hardware, Menards, John Deere, Mills Fleet Farm and Tractor Supply Company.

For information go to http://www.earth-kind.com

About Earth-Kind

Founded in 2000 by farmer and entrepreneur Kari Warberg Block, Earth-Kind's mission is to preserve the good and prevent the rest. Earth-Kind develops and manufactures naturally efficient solutions for indoor home maintenance, including rodent and odor control. Its products give consumers choices that are safer and more effective than their toxic counterparts. Earth-Kind invests in its community through the employment of developmentally disabled citizens; the utilization of natural, renewable resources; a responsible carbon footprint; and a commitment to developing new and innovative products that meet our customers' needs. Earth-Kind products are third-party verified for safety/efficacy before being introduced to the market.

Earth-Kind and Block have received these prestigious awards:

  • Ernst & Young's Entrepreneurial Winning Woman, Class of 2012.
  • North Dakota Small Business Person of the Year, 2013.
  • 2013 National Small Business Person of the Year, by the U.S. Small Business Administration, second runner up.
  • Inc. Magazine, one of 5,000 fastest growing private companies, ranking 2,717 in August 2013, representing a 129 percent sales growth.