NEW YORK, Jan. 20, 2010 — A free teleseminar entitled “How to give your business an extreme marketing makeover” has been announced by 10-Day Marketing Makeover for Wednesday, February 10, 2010 at 12:00 p.m. EST.
According to Gil Effron, who heads the organization, businesses used to be able to get away with just about anything when it came to marketing. “But that was before the bubble burst,” he said, “and the old ways no longer work.”
“In the same way that a coat of fresh paint or some caulk around the kitchen sink can’t save a house in need of serious repair, the Do-It-Yourself Marketing Makeover teleseminar helps participants take an extreme, radical, no-holds-barred approach to transforming their unproductive marketing into a powerful tool that boosts the bottom line,” he added.
The Do-It-Yourself Marketing Makeover teleseminar is specifically designed for smaller and medium-sized businesses that have not updated or restructured their marketing approaches and strategies since the economy plummeted. It walks business owners and those responsible for their company’s marketing step-by-step through what they need to know in order to conduct their own marketing makeovers.
“We begin by analyzing a business’s current marketing. Then we build a case for why an extreme marketing makeover is not only the best option, but only option for most businesses,” he said.
“It’s funny how business owners want to hold on to older marketing strategies even when they no longer seem to produce results. Do-It-Yourself Marketing Makeover is aware of this tendency for business owners to remain in their marketing ‘comfort zones.’ In the teleseminar, we actually give business owners and those responsible for marketing permission to identify new approaches and then to implement,” Effron added.
The teleseminar also helps participants determine what marketing strategies and tactics to keep and what to discard, evaluate the current sales process and how that correlates with an extreme marketing makeover, and create a plan to implement their own extreme marketing makeover without spending a fortune.
In a recent marketing makeover, Effron said he helped a home remodeling company increase their closing ratio from one in 20 to one in 3 simply by modifying the sales process.
“We showed them how to choreograph their sales calls from the moment they enter the home. Then, in order to overcome pressure from low-price competitors, we encouraged them to implement a good-better-best pricing strategy that not only educated consumers, but also provided consumers with choices. The net result is that they’re busier than ever and didn’t spend a penny on printing fancy marketing materials,” he added.
Effron said he is most pleased when his Do-It-Yourself Marketing Makeover teleseminar can help a business conduct their own marketing makeover, eliminate what doesn’t work, devise a fresh, new approach, and begin implementing no-cost and low-cost ways of closing more business.
Advanced registration for the free one-hour teleseminar is required. For additional information, call 877-838-1838 or visit http://www.10dayMarketingMakeover.com/feb10.
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