NEW YORK, June 24, 2013 /PRNewswire/ – Fitango, an interactive e-health platform, has joined forces with The Monday Campaigns’ Move it Monday initiative and gym-free fitness guru Kim Watkins of inSHAPE Fitness, to introduce a free, interactive, web-based plan entitled Move it Monday. The plan contains gym-free workouts via podcast and illustrated instruction to help users kick the work-week off right. The plan also includes social support elements along with mileage, weight and physical activity trackers to help keep users accountable.
“Exercise habits are so easy to ignore every day, and a workout commitment can seem even more tortuous,” says Watkins. “But Monday is the set point for the week. It sets a definite tone, of either passive adherence or energetic enthusiasm. If you make exercise happen on Monday, you are far more likely to stay on track for the rest of the week.”
Fitango founder and CEO, Dr. Dov Biran, defines this Actionplan as being “a holistic, well-rounded approach to wellness.”
“Incorporating simple exercises into your daily routine really helps start off your week and makes it extremely easy to form and shape healthy habits,” says Dr. Biran. “These short workouts will stick with you throughout the week. As a bonus, we also added healthy Meatless Monday recipes to the plan, making this an all-encompassing guide to better health.”
Peggy Neu, President of the Monday Campaigns, believes that Fitango’s platform has a unique role to play in helping Americans transform their health.
“One of the biggest challenges for people is to sustain healthy eating and physical activity over time. Fitango’s easy-to-use Actionplan coupled with a Monday motivator can help people stay on track, one week at a time,” says Neu.
The Move it Monday Actionplan is now available in the Fitango Planstore. To help the message spread to as many people as possible, Fitango and the Monday Campaigns are offering this Actionplan free of charge.
For more information about The Monday Campaigns, go to www.mondaycampaigns.org.
Rebecca Bar, Marketing
212-956-0555, ext. 302
For more information about coach Kim or inShape please visit www.inshape-fitness.com.