SACRAMENTO, Calif., Feb. 4, 2014 /PRNewswire/ — Paladin Registry (www.PaladinRegistry.com) is a leading provider of independent financial information and services to investors who rely on financial advisors to help them accumulate and preserve assets for retirement.
Recent Paladin surveys showed investors are still extremely confused about whom they should select to help them invest their retirement assets. There are so many choices and everyone claims to be a financial expert who provides superior performance for reasonable risk and expense.
Jack Waymire, Paladin's founder, said: "The undocumented sales claims being made by many financial advisors are simply not true. The fact is most financial advisors are not even registered as advisors or recognized as a Registered Investment Advisor or Investment Advisor Representative. They are sales representatives who masquerade as advisors to lower investors' sales resistance. However, there is one type of financial advisor that stands out above all of the rest and he does not work for one of the major Wall Street firms. He is an independent financial advisor".
Paladin surveys show investors increasingly put a high degree of value on independent financial advice that focuses upon the benefits to investors versus the interests of a financial services firm. Investors, especially those focused on retirement planning, want advice that puts their financial interests first and is free of potential conflicts of interest that undermine their ability to achieve retirement goals.
Waymire commented, "There are two types of advisors that deliver this type of conflict-free advice. One is a Registered Investment Advisor and the other is an Investment Advisor Representative. They are real investment advisors who are regulated financial fiduciaries. By law, they must put investor interests ahead of their own. Interestingly, other types of advisors do not have this basic ethical requirement".
There is another reason why Paladin Registry endorses this type of advisor. Their registrations permit them to provide investment advice and ongoing financial services for fees. Investors do not want "sell them and forget them" type advisors. The financial markets are in a constant state of flux so investors need continuous advice.
Waymire summarized by saying, "You still have to conduct your due diligence even when you are talking to one of the two types of financial fiduciaries. There is a broad range in the quality of all types of financial advisors and that range creates substantial risk".
About Paladin
Paladin was established in 2003 to provide free retirement, investing, and advisor information to investors. Paladin also provides tools that help investors check advisor credentials and find local pre-screened professionals. Since its inception, Paladin Registry has been the trusted resource for individual investors and those planning for retirement.
Paladin Contact:
Susan Bishop
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