Free AMD Guide Helps Patients Understand Risks, Proactive Measures for Eye Health
ST. LOUIS, Feb. 18, 2014 /PRNewswire/ — February is National AMD/Low Vision Awareness Month. Due to the aging Baby Boomer population, AMD, or Age-related Macular Degeneration, is expected to double by the year 2020, and patient education is critical in fighting vision loss and preserving healthy vision. EyePromise® eye vitamins is offering a complimentary patient education guide, "Getting Clear on AMD" to help spread the word on this all too common eye condition.
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AMD is the leading cause of vision loss among adults age 50 and older, affecting millions of Americans each year. It causes damage to the macula, a small spot near the center of the retina in the back of the eye, which is responsible for sharp, central vision, fine details, and color. Currently, there is no cure for AMD and its effects are irreversible, but known risk factors include age, family history, low macular pigment, poor diet, smoking, light skin and eyes, female gender, and high body mass index.
Terry Sullivan, VP of Sales and Marketing at ZeaVision®, the parent company of EyePromise explains, "For our company, every month is AMD Awareness Month, but our mission is to help educate people on things they can do to proactively manage AMD risk factors and their overall eye health. A significant and growing body of scientific evidence proves diet and supplementation can protect and enhance vision, particularly for those with AMD risk factors or early to intermediate AMD."
According to the National Eye Institute's Age-related Eye Disease Study 2 (AREDS 2) clinical trial, a national five-year, FDA-sponsored study, participants with intermediate to advanced AMD who had the lowest intake of dietary Zeaxanthin (zee-uh-zan-thin) and Lutein achieved an amazing 26 percent risk reduction of progression to advanced AMD by supplementing with Zeaxanthin and Lutein. Commonly referred to as "macular pigments," Zeaxanthin and Lutein are protective dietary derived pigments found in the macula. Numerous research studies demonstrate that dietary Zeaxanthin and Lutein intake increases low macular pigment level – a key risk factor for AMD.
The human body does not produce Zeaxanthin or Lutein, so dietary intake and supplementation are essential in maintaining healthy macular pigment. Daily supplementation of dietary Zeaxanthin and Lutein slowed the progression to advanced AMD in all AREDS 2 participants by an additional 10 percent over the original AREDS formula alone.
EyePromise recently introduced two new formulas – EyePromise AREDS 2 Plus Zinc-Free and AREDS 2 Plus with a Multi-Vitamin – designed for patient types studied in the AREDS 2 clinical trial, containing the same dietary ingredients, plus other essential nutrients, including 10 milligrams of dietary Zeaxanthin, as well as Vitamin D3, Omega-3's, and other science-supported ingredients to promote ocular health. Ninety percent of AREDS 2 participants also took a daily multi-vitamin. AREDS 2 Plus with a Multi-Vitamin is offered in a daily convenience pack of one multi-vitamin tablet and one softgel to reduce cost and facilitate convenient usage. Both EyePromiseAREDS 2 Plus formulas contain the highest levels of dietary Zeaxanthin available of any eye vitamin on the market.
For more information on AMD, download the new complimentary patient education guide, "Getting Clear on AMD" at eyepromise.com/amdguide. The newly redesigned EyePromise website features videos, the latest scientific research, and downloadable resources on AMD, and other eye health topics. All EyePromise eye vitamins feature a 60-day, money-back guarantee, and EyePromise is the only brand guaranteed to increase MPOD (Macular Pigment Optical Density). To learn more, visit eyepromise.com/mpodguarantee.
About ZeaVision
ZeaVision®, the parent company of EyePromise®, is passionate about fighting vision loss and preserving healthy vision through ocular nutrition. With over 20 years of research, ZeaVision pioneered the use of Zeaxanthin, a natural antioxidant and photo-protectant, for eye health use. EyePromise science-based nutraceuticals offer the highest levels of dietary Zeaxanthin available, and are developed for patients suffering from dry eye symptoms and those at risk for AMD. With more than 40-million doses consumed, EyePromise products are made in the U.S.A. from the highest-quality, natural ingredients. Contact ZeaVision today at 866.833.2800, or Email.
ZeaVision®, EyePromise®, QuantifEye®, and Eye-Q™ are the respective logos and registered trademarks of ZeaVision, LLC. All other trademarks herein are properties of their respective owners. All rights reserved.
Contact:
Dana Hoffman
Marketing Manager
ZeaVision, LLC
(866) 833-2800
Email
www.eyepromise.com