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Eyeglass.com Announces New Optical Technology — a Human!

SARASOTA, Fla., Sept. 25, 2013 /PRNewswire/ — "It's not how to try a pair of glasses but which eyeglass frame to try on," discovered Cathy Dash, Chief Stylist at Eyeglass.com, while chatting with consumers. In the technology race to help the consumers choose eyeglasses online, most notable are the iterations of the virtual try-on features for eyewear.

(Photo:  http://photos.prnewswire.com/prnh/20130925/PH86047-a)

(Photo:  http://photos.prnewswire.com/prnh/20130925/PH86047-b)

"What was missing from this virtual try on process was expert advice on what glasses will look best on the consumer," Cathy noticed as Lorenzo Rogers, the director of medical practice at Eyeglass.com assisted a customer. "He instinctively knew what looked good on a patient's face." She learned that an excellent optician considers many aspects of a person's face when helping them select a frame. The position of their nose, the eyebrows, the position of the pupils, skin tone, face shape and even cheek bones and eyelash length are keenly considered by the professional optician.

Eyeglass.com stylists are now offering a free optical makeover for a limited time. During a visit to Eyeglass.com the customer can simply begin a chat with an expert stylist and send a picture. Then Eyeglass.com will review the picture and relevant information and send back the selection or selections.

When Miley Cyrus dances in sexy sunglasses or Matt Damon is seen sporting boutique cool prescription rimless glasses customers want the same frame but the fit or color or shape just may be all wrong.  A good example of this eyewear style fail is the popularity of hipster glasses. Black plastic frames, a take off on Fifties styles nerd or retro design may look too big and clunky for many faces. The stylists at eyeglass.com can help the customer achieve the geek look and keep them looking their best with an individualized optical makeover.

Round glasses are one of the hottest trends in eye fashion. While round glasses look great on some people, a professional optician can address particular fit challenges with alternative selections like semi-round frames commonly in tortoise shell or horn rimmed finishes.

"It's about seeing well and looking good," Eyeglass.com founder Jim Morrison noted, "the truth is people don't always know what looks good on themselves and neither do friends or family. Eyeglasses are the only cosmetic or medical accessory that actually go on the face. Finding the best frame is really important and can make a huge improvement in personal image and appearance." Eyeglass.com's online makeover may be just what people need to look their best in eyeglasses.

Media Contact:

Jim Morrison
800-808-0895