New investment will fund expansion in key markets, including healthcare and higher education
TORONTO, Nov. 19, 2013 /PRNewswire/ — ExpertFile is pleased to announce the first closing of a funding round led by VERDEXUS. ExpertFile provides a web-based software platform that enables corporations and institutions to better manage, promote and measure the performance of their expert content online. Funds from this investment will be used to meet growing customer demand in key markets such as healthcare, higher education and industry associations.
(Photo: http://photos.prnewswire.com/prnh/20131119/PH19879-a )
(Photo: http://photos.prnewswire.com/prnh/20131119/PH19879-b )
"We're excited to make this investment in ExpertFile, along with many of the company's angel investors who participated in this round of funding," said Randall Howard, Managing Partner of VERDEXUS. "With the massive spending increases we've seen in content marketing, ExpertFile is very well positioned for growth. They have built a great team and have attracted an impressive customer base of leading brands, including Fortune 1000 clients, who seek innovative ways to promote their thought leadership online."
The ExpertFile software platform allows organizations to quickly create professional, engaging online profiles of their executives and experts to drive better quality connections with conferences, media and business prospects. With ExpertFile, organizations such as corporations, universities and colleges, healthcare institutions and industry trade associations now have a system to amplify their expert-related content, including biographies, speaking history, videos, articles, presentations and publications. Within a few hours, an organization can create an "Expert Center" that integrates directly into their website and boosts search rankings.
"We are delighted to have VERDEXUS participate in this next stage of growth for our company," said Peter Evans, CEO and Co-founder of ExpertFile. "Our investors have an impressive amount of experience in the B2B enterprise market and understand how to scale software companies through various stages of growth. We also wish to thank all of our angel investors for their continued support and participation in this financing round."
According to a recent study released by the Content Marketing Institute and MarketingProfs, 93% of B2B marketers are using content marketing. ExpertFile is uniquely positioned to help organizations improve brand awareness, lead generation and sales lead quality. With marketers looking to improve the effectiveness of their content marketing, ExpertFile is establishing a clear value proposition for thought leaders and their organizations.
About ExpertFile
ExpertFile is the world's first expert marketing platform built for organizations. Our publishing, search optimization (SEO), lead generation and analytics features, coupled with our unique online marketplace, helps experts connect to business prospects, media and conferences. Our clients include market leaders such as Cleveland Clinic, Constant Contact, Lillibridge Healthcare, Canadian Corporate Counsel Association and Dentons Law. For more information visit expertfile.com
About VERDEXUS
VERDEXUS is an investment boutique specializing in Mobile, Web and Software startups with global B2B market potential. Founded in 2001 by seasoned technology entrepreneurs who have built global technology companies, VERDEXUS focuses on accelerating the growth of its portfolio companies with the right combination of capital and executive talent. The VERDEXUS investment portfolio includes Iotum (Toronto), Maintenance Assistant (Toronto), Coreworx (Waterloo) and Seekda (Vienna, Austria).
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