Press Release Headlines

Shadoobie App Launched by Pirates Booty Founder

Community commerce app from father-son development team now available in the Apple App Store

NEW YORK, Sept. 20, 2013 /PRNewswire/ — Founder of the popular Pirate's Booty snack brand Rob Ehrlich and his 18-year-old son Harry Ehrlich are pleased to introduce their new app Shadoobie (http://shadoobie.com/), now available in the Apple App Store.

(Photo: http://photos.prnewswire.com/prnh/20130920/PH83349-a )
(Photo: http://photos.prnewswire.com/prnh/20130920/PH83349-b )

A community commerce app, Shadoobie aims to revolutionize the retail experience for consumers and brands alike by giving users a fun, simple interface for sharing their retail experiences. Recent buys, old favorites, wish lists and more can be shared – all for the purpose of highlighting how we use and interact daily with our things.

"Shadoobie shares the inspiration and innovation behind everyday things, making 'stuff' more social than ever before," says co-developer Rob Ehrlich. Here are some questions that Shadoobie can help address:

  • What's a perfect gift for your friend's birthday next week?
  • What's the best-selling pair of shoes from your favorite department store?
  • Is this moisturizer popular with women your age?
  • What's the tastiest sandwich on this menu?

Trend-setting influence is an important feature for Shadoobie users, who build a network of followers to influence and be influenced by in the worlds of shopping, trends, entertainment and more.

Interacting with one's network is simple, both inside and beyond the Shadoobie community. Users can like posts, comment on them and share them on Facebook to enrich their experience and gain clout as influencers.

Shadoobie doesn't just gather data and hide it away, however. "Our developers are working on ways to synthesize and visualize user-provided data so users can make their mark, predict what's next and influence the community at large," explains co-developer Harry Ehrlich.

Of course, Shadoobie is about more than sharing purchases and wishlists — it also acts as a personal shopping assistant, giving users a crowdsourced guide to uncovering the best products for people just like them. Shadoobie is a great way for users to make more informed purchase decisions and learn about themselves along the way.

Sharing is easy and intuitive with a built-in camera feature and hashtagging capabilities that provide inspiration, paving the way for tastemakers and bringing together those with similar tastes and causes.

As co-developer Rob Ehrlich puts it, "For users who are already on the pulse, Shadoobie will highlight you in all your innovator glory, giving you the opportunity to become your favorite brand's biggest fan, your favorite product's biggest advocate and your network's top user to turn to for fresh picks and never-thought-of-that new ideas."

About Shadoobie

Shadoobie is the latest achievement of father-son app development team Rob and Harry Ehrlich. It acts as a platform to immerse users and consumers into the heart of commerce, promising not only the allure of influence and trend-setting, but also a dynamic community of fashion fiends, beauty gurus, foodies, sports fans and other users all over the world buying and sharing things in real time.

Visit Shadoobie's website to learn more: http://shadoobie.com/

Media Contact:

Janine Just

Email

646-543-6301