DVDs Won’t Make Your Kid Smarter, But Shaving Cream on Your Kitchen Table Will

SEATTLE, Jan. 8, 2010 — The Walt Disney company is now offering refunds on its Baby Einstein DVDs in response to pressure from the Campaign for a Commercial-Free Childhood. The videos were originally promoted as educational tools, but studies show that there is no substitute for parental involvement in helping children to learn and develop.

Elementary school teacher, reading specialist, speaker, author, and mother of three Michelle Vallene says that parents are the key to successful learning in young children and that the time parents spend before kids start school can translate into success throughout school and ultimately financial success in the job market.

Parents just want what’s best for their kids and can often feel overwhelmed by the multitude of choices and recommendations available in the marketplace. Vallene’s daily interaction with her students enables her to monitor successful educational strategies on a daily basis to better advise parents. Based on her expertise and years of experience, she has developed activities with proven success that are fun for both parents and kids.

Vallene can tell your audience:

  • Fun ways to foster language development in infants.
  • How to incorporate learning into playtime for older children.
  • Why early literacy can secure your child’s financial future.
  • How parents can make reading fun for kids.
  • Easy tips to help even the busiest parents.

CREDENTIALS: Michelle Vallene is an educator, reading specialist, speaker, author, and mother of three. Her book, What Children Need to Learn to READ, teaches parents easy, fun, and inexpensive ways to get their kids ready for school so they can get ahead. Vallene is also the founder and president of Learners Lane, a company created to offer parents the tools they need to educate their children from birth. Vallene has been featured by the Redmond Reporter, Talk 820′s Nabuurs and Friends Show, 77 WABC’s Travel Show Live with Erik Hastings, SheKnows.com, Examiner.com, and an upcoming issue of Parenting magazine

AVAILABILITY: Washington, nationwide by arrangement, and via telephone
CONTACT: Michelle Vallene, (206) 310-4947 (WA); ; http://www.LearnersLane.com

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