Press Release Headlines

Downsizing and the Need for Increased Selling Effectiveness Fuel Delta Point's Growth

The need for maximized brand sales performance by aligning sales, marketing, and training around a customer-centric sales approach/culture leads to Delta Point expansion

MALVERN, Pa., Dec. 13, 2011 — With the shrinking size of the sales force in many organizations, it is more important than ever that each sales interaction count. Delta Point, Inc., a full-service sales and marketing consulting firm, announces the promotion of Ed Weimer to Vice President due to the increased demand for their expertise in developing sales effectiveness. Jerry Acuff, founder and CEO of Delta Point ), stated, "Ed shares our passion for helping our clients succeed. He has been instrumental in helping our clients increase the effectiveness of their sales teams by aligning sales, training, and marketing in a customer-centric approach."

"Delta Point continues to challenge us to excel. We have been expanding in our marketplace due to the high caliber of our people and the high quality of our deliverables — which combine to create the optimum work experience/partnership." Weimer added, "Working with our clients as partners to help them succeed individually and as valuable contributors to their organization is immensely rewarding. This year we worked with several customers to help them change their existing culture to one of selling excellence by aligning the commercial organization around the Delta Point tenets. I have witnessed firsthand what a difference we can make in contributing to our clients' individual success and the success of the organization which is reflected in improved sales results."

Prior to joining Delta Point as Executive Account Director in their Malvern, PA office, Weimer was the Director of Immunology Training at Centocor OrthoBiotech. Weimer's broad background of sales, sales training, marketing, and sales operations dovetails well with the main areas of focus for Delta Point. Weimer began his career in the life sciences industry as a sales representative for Boehringer Mannheim Corporation Therapeutics Division after earning a degree in economics from Widener University. He continually rose to positions of more responsibility and visibility, joining Centocor OrthoBiotech, Inc. (a Johnson & Johnson company) in 1998 as a district manager, where he honed his leadership skills managing and leading teams in account management, marketing, customer relationship management, business and analytics, and academic and specialty training. Weimer gained additional leadership expertise in his role as the US Director responsible for sales and sales/marketing integration for the commonwealth of Puerto Rico.

About Delta Point, Inc.

Headquartered in Scottsdale, AZ with a regional office in Malvern, PA, Delta Point works with clients to maximize brand sales performance by developing and training customer centric content as well as how to build and develop client relationships. Their expertise is on improving outcomes to help corporations that are facing challenges whether it is launching a new product or an underperforming brand — due to a noisy marketplace, facing stiff competition, or having difficulties in communicating the brand message. Delta Point works with marketing, sales management, sales training and sales operations as a partner in attaining business success through improving sales messaging and providing their clients with a proven method of building, sustaining and growing substantive business relationships.

Contact:

Jerry Acuff
Delta Point, Inc.
480-296-9972
E-mail: Email

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