Salesforce.com customers can now deploy Domodomain for Ads to see who's clicking on their Google Adwords campaigns within Salesforce
SAN FRANCISCO, Sept. 17, 2007 — Salesforce.com Dreamforce Conference — Domodomain, Inc. today announced the beta launch of Domodomain for Ads for Salesforce.com's AppExchange. Domodomain for Ads is a breakthrough application that identifies companies as they click on on-line ads regardless of whether a Web form is submitted. Built on the Force.com platform, Domodomain for Ads will be available for test drive and deployment at http://www.salesforce.com/appexchange. The announcement was made today at Dreamforce '07, Salesforce.com's User and Developer Conference.
Domodomain for Ads combines proprietary tracking and data collection technology in conjunction with reverse IP look-up to automate the process of identifying companies that click on on-line ads without requiring completion of a registration form. With Domodomain for Ads users can generate more leads for their ad spend and a better understanding of the total return on investment linked to specific campaigns and key words. Unique tracking of the ratio of ad clicks to site visits provides an indicator of customer interest or early warning for potential click fraud.
Says Maurizio Attisani, Domodomain CEO: "Domodomain for Ads was created based on our original Domodomain technology for Websites but here specifically to track Google Adwords campaigns from within Salesforce to fill the lead gap left by ad clickers who do not fill out forms. When you're paying for keywords and clicks, you want to know as often as possible who is at the other end to close more business and get more for your advertising dollar."
"Thousands of customers have used the AppExchange to extend on-demand applications throughout their business," said George Hu, Chief Marketing Officer, Salesforce.com. "With Domodomain for Ads feeding new lead data in real time into Salesforce from Google Adwords campaigns regardless of form fill-out, Salesforce users can generate more value from the integration of Salesforce and Google Ads."
Force.com Platform and the AppExchange
Force.com is the on-demand platform for the next generation of business applications. Force.com reinvents traditional customization and integration and enables the creation of a whole new generation of on-demand applications that go beyond client/server computing. Force.com allows applications to be easily shared, exchanged and installed with a few simple clicks via Salesforce.com's AppExchange marketplace, enabling all the innovation that Force.com unleashes to benefit the entire on-demand community.
The AppExchange economy continues to expand as thousands of Salesforce.com customers have installed thousands of on-demand business applications available on the AppExchange, found at http://www.salesforce.com/appexchange.
About Domodomain
Domodomain is a fast-growing company specializing in technologies which automatically identify and profile corporate visitors to Internet properties including web pages and on-line advertisements using a proprietary mix of technologies, including reverse IP look-up and open source web crawling. Domodomain represents a new state-of-the art in lead generation technologies and has turned otherwise anonymous clicks into more than 878,000 leads for its customers since the launch of the company in October 2006.
Media Contact:
Joshua Gold
Domodomain, Inc.
+1 401.864.4471
Email