BOCA RATON, Fla., Jan. 25, 2010 — Dr. Sasson Moulavi, M.D., the creator of the Smart for Life(R) Cookie Diet, urges all Americans to lose weight by skipping a meal, saving the money and, in turn, sending it to Haiti.
"We eat too much, they don't eat enough. Let's all start replacing some meals we probably don't need with a Smart for Life(R) healthy cookie. That money you save can be donated to the Haiti Relief Efforts," recommends Dr. Sass.
Smart for Life(R) will be giving away thousands of their 105 calorie Smart for Life(R) Cookie Meals to help people skip a meal without hunger. The company will be distributing up to 10,000 cookies in the U.S. in Smart for Life(R) Weight Management Centers, local businesses and shopping malls beginning January 25th. For every cookie eaten, people skip a meal and are then are able to donate the money that would have been spent (roughly $10). We believe that this would raise approximately $100,000 in donations. By saving the money spent on a meal, people will make a donation, without any cost to them, and provide the opportunity to improve the health of both nations.
It is estimated that over 300,000 people a year die from obesity (http://www.cdc.gov/) — and obesity is quickly overtaking heart disease and cancer as the number one cause of death in the U.S. If you add the millions who die from malnutrition (http://www.who.int/en/) around the world, that's a real catastrophe. According to the World Health Organization, more than 70% of children with protein-energy malnutrition live in Asia, 26% live in Africa, and 4% in Latin America and the Caribbean (WHO 2000). By these standards, we Americans are gluttons.
"All of these extra calories can be skipped and the money sent over to Haiti to help these people who have nothing to eat, no electricity to cook, or refrigeration. Skip the $4 espresso latte, the fatty steak sub with fries and send the cash to the people that need it most. Cash donations work much better than food donations because with cash you can improve the local economy," said Dr. Sass. "It sickens me to see already overweight people in malls lined up to spend money on garbage food that's going to harm them. Then we sit at home watching malnourished people lining up for a little ration of food. Please skip that next meal and send it to the hungry people in Haiti."
The Smart for Life(R) Cookie Meals will be distributed through Smart for Life(R) Weight Management Centers free of charge (One per person). Visit http://www.SmartforLife.com/Haiti for more information.
Skip a meal, lose the weight, save the money and send it to Haiti.
ABOUT SMART FOR LIFE(R)
Smart for Life(R) cookie diet is a comprehensive weight management approach to health and wellness which utilizes natural, hunger-controlling foods to deliver visible results. The company was started by Sasson Moulavi, M.D., "Dr. Sass," on the principle of improving people's lives by providing a quick, safe, easy and affordable means of weight control. Smart for Life's e-commerce program provides an accessible weight-loss management program to consumers across the country. In addition, the over 30 weight-loss centers each staffed with a medical doctor and provide in-person counsel to consumers supporting the e-commerce program as well as the medical program. Over the past 7 years, Smart for Life(R) has helped hundreds of thousands of people lose millions of pounds – improving their health, appearance and happiness. Please visit http://www.smartforlife.com or call 1.877.701.SASS for more information.
CONTACT:
Lisa Goodman
1-561-394-5300 ext. 202
Email
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