Press Release Headlines

Devigi, High-Fashion, High-Performance Fitness Apparel Brand Recently Featured on The TODAY Show, Announces Rapid Growth and Expands Customer Base to 40 States and Canada in its First Four Months

Company is committed to finding new fabrics and expanding the line

ROSLYN, Pa., April 25, 2013 /PRNewswire/ — Launched in January 2013, Devigi, Philadelphia's newest line of high-fashion, high-performance fitness apparel announces that, in less than four months, its products have been featured on The TODAY Show and it has expanded its customer base to more than 40 states, including Hawaii, and Canada. Furthermore, the company is excited to continue its commitment to finding new fabrics that perform outstandingly and to creating new products and styles that fit and flatter.

Nadine Gelberg, Ph.D., the company's founder, is quite enthusiastic by the impressive reception the Philadelphia-manufactured clothes have received nationally in such a small window of time. "We are pleased with the positive response our clothes have gotten so quickly. It was simply amazing to see Hoda Kotb hold up the pants on TODAY and claim, 'the best workout pants, ever.'" she said. "Not only are the clothes stylish, comfortable and flattering, they make people feel good and look good. It's no secret that when you know you look good, you have an extra bounce in your step and that bounce can translate into a more intense workout."

Devigi clothes can be purchased online at www.devigi.com. Additionally, Devigi is seeking partnerships for consignment opportunities with local gyms and specialty boutiques and welcomes inquiries from anyone interested in carrying the products.

About Devigi

Devigi designs and manufacturers fitness apparel that combines style and performance to make its customers feel good and look great. Devigi products drape elegantly across the body, fit and flatter sizes from 0-18 and enhance the right curves while camouflaging others. In Devigi apparel, athletes will have the confidence and energy to reach for intensity in all their workout routines. Devigi comes from the universal language Esperanto, meaning "compel" or "drive."

Contact:
Amy Grossman, Grossman PR 215-805-0299; Email