MALVERN, Pa., Aug. 22, 2013 /PRNewswire/ — Delta Point just released the findings of their sales managers' survey in an executive summary that reveals some surprising insights about how organizations can dramatically improve sales results—and what has prevented them from doing so.
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Although the importance of the sales manager role is universally recognized, there are obstacles that prevent organizations from optimizing this critical management group. This executive summary is unique in addressing those barriers and identifying the steps organizations can take to help sales managers become more effective—thereby improving their teams' selling expertise and driving sales results. The authors raise some thought-provoking questions targeted for both leaders and sales managers to help them recognize what they can do to begin to optimize this influential management team.
As Delta Point CEO Jerry Acuff explains, "Based on our experience as sales consultants working with the top selling organizations in world (in the life sciences industry), our belief at Delta Point is that more can be done and should be done to improve the effectiveness of sales managers. By any objective measure, first line sales managers represent a huge untapped resource that if it developed more effectively can and will make substantial contributions to the bottom line."
To learn more, access the executive summary and the Delta Point surveys on our website research page: or contact one of our principals for a personal consultation.
About Delta Point, Inc.
Delta Point makes a point of sales excellence. We work with brands to maximize the impact of the sales interaction between the sales specialist and the customer to change behavior and deliver breakthrough results.
Delta Point focuses on identifying and diagnosing those small changes that can make a big difference in driving brand sales. We are most effective in helping organizations that are launching a new product and can't afford to fail; facing new, heavy, or generic competition; challenged with a complex message; or when sales results are not what they should be. Delta Point acknowledges the significance of the sales organization—the first line sales manager and the sales specialist—because even with the right strategy and messages, much of the brand's success is riding on how the sales specialist performs when in front of the customer. Organizational sales excellence requires a commitment across the commercial organization—of Marketing, Sales, Leadership, and Training—and this is exactly where Delta Point can make a difference.
Contact:
Jerry Acuff, CEO
Delta Point, Inc.
480-296-9972
E-mail