Company to Use INVISION's DealMaker for Traditional and Online Ad Sales Management
NEW YORK, July 16, 2010 — INVISION, Inc., the leading provider of advertising planning and sales solutions to the media industry, today announced that Current TV has chosen INVISION's DealMaker software to manage its ad sales operations across traditional and new media channels. Current will use INVISION's DealMaker solution exclusively across both linear and digital media, and it joins a growing number of existing INVISION clients who are testing or implementing the industry's first cross-platform solution.
"Current TV is at the forefront of the convergence of online and traditional media, and we are delighted that they have chosen DealMaker to manage their multi-platform ad sales," said Lynda Clarizio, CEO of INVISION. "Managing separate ad planning systems across multiple platforms is expensive, duplicative, and inefficient, so we are working closely with Current TV and our other clients to help them consolidate and streamline their ad management systems across every distribution channel. Our next-generation solution will help our clients improve efficiency and strengthen their bottom lines through an all-inclusive system that manages their ad sales operations across both new and traditional media."
"Current TV's unified sales team sells video content across both traditional television and new media," said Ken Ripley, Executive Vice President of Ad Sales at Current. "We believe that INVISION's DealMaker solution will allow us to manage our advertising sales operation in a seamless manner across all of our platforms. We look forward to working with INVISION to implement this next-generation ad management solution across all of our distribution platforms."
Offered on both an enterprise and hosted basis, INVISION's software-based solutions manage the sale of more than $13 billion in annual television advertising inventory, helping media outlets increase the revenue yield on available advertising inventory. INVISION has established valuable and trusted relationships with a wide array of customers representing over 45 media outlets such as Comcast, NBC Universal, Sony Pictures Television, and Univision.
About Current Media
Current Media is an award-winning media company committed to exploring the world's most important, interesting, and entertaining stories. With a fully integrated television and online platform, Current connects its audience with what's going on in their world through its blend of bold and unique original and acquired productions. Current has also been at the forefront of user-generated advertising, engaging its creative community to create authentic and effective ads, called VCAMs. It has offices in San Francisco, New York, Los Angeles, London, Rome and Milan.
About INVISION, Inc.
Founded in 1993, INVISION, Inc. (http://www.invisioninc.com) develops software to support the ad sales and traffic processes for cable networks, broadcast networks, television syndicators and Hispanic-focused media. With offices in New York and Atlanta, INVISION's clients include BET, Bloomberg, Bravo, CNBC, E! Entertainment Television, Galavision, Game Show Network, G4/Tech TV, TV Guide Network, Hallmark Channel, NBC Universal, ION, Sony Pictures Television, Telemundo, Telefutura, WGN America, Azteca America, Univision, Warner Bros. and The Weather Channel.
Contact:
Andrew Weinstein
202-667-4967
andrewwstn[at]aol.com
Mike Zablocki
917-522-8530
mzablocki[at]invisioninc.com
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