Why should marketers care?
PARIS, March 1, 2013 /PRNewswire/ — The internet is becoming very crowded. A large number of businesses launch their web sites every day. If you are looking to start an online business or create a web site for your current business, it can be a challenge to find a suitable domain name that expresses your business name. To solve this problem, in increasing number of web developers are using domain name hacks to get businesses online.
A domain hack is an unconventional way to express your company's name or product by using subdomains and domain extensions. As an example, there are many words that end with -ous. These words could use the .us TLD to create a domain name hack. There are several key advantages to this novel approach that will help you to create a successful online presence.
Marketing Value
Domain name hacks are still a relatively new idea; many people still consider a ".com" domain extension to be the traditional way to get a business online or to find a company's web site. When someone sees a domain like Del.icio.us, they're introduced to a new concept that positions your company as new, novel, and forward-thinking.
You should also consider the marketing potential in printed advertising. Pretend that you run an outdoor pursuits company that specializes in selling products to hikers, climbers, and bikers — people who live on the edge and enjoy an adventurous lifestyle. While your business may not be called "Adventurous," it certainly specializes in being so. You could register a domain hack such as Adventuro.us or Hike.rs, Climbe.rs, Bike.rs. This means that not only are your products for adventurous people, but your domain tells them that fact before the page has even finished loading.
In printed advertising, you will be able to claim that you're the "company for Adventuro.us people." Your domain tells everyone what your company is about. It's a very clever way to spread your message.
Search Engine Value
Because search engines are a valuable way to promote your business and get a leg up on the competition, you'll want a domain that search engines realize is the top hit for relevant searches. If someone is searching for equipment to help them succeed in a rock climbing "adventure," you'll want your company to appear first in the search results.
This is where your domain name hack comes in. Your domain name doesn't make use of a hyphenated term that might otherwise be considered by search engines to indicate a low-value domain potentially run by spammers. Consider that many of the most nefarious malware websites have very long domain names that include a series of popular terms separated by hyphens. You don't want that to be you, as it will harm the legitimacy of your business.
In addition to this, if you were to buy a domain like "thecompanyforadventurouspeople(dot)com," you would limit your relevance in search engine results and make it more difficult for customers to remember and type your domain.
A domain hack provides you with a short domain that increases your relevance and memorability. It comes into its own when used in conjunction with SMS and Instant Messaging services, and especially Twitter with its 140 character limit on tweets.
A popular real world example is blo.gs with five letters total, versus the comparable blogs.com with eight letters.
To Conclude
Domain hacks are a good alternative to express yourself on the web, they boost your company up in the search rankings and results in more customers.
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