Press Release Headlines

Colored Diamonds a Girl's New Best Friend

NEW YORK, Feb. 3, 2010 — Do you believe that a clear, sparkling diamond is a girl's best friend? Think again. Rarer than white diamonds are natural colored ones, each of which is unique. The place to find them is at Arthur and Natacha Langerman's just re-launched website http://www.langerman-diamonds.com.

The father/daughter team has made buying a gemstone online as easy as ordering a book. Now a customer can purchase natural colored diamonds through the user-friendly site with just a click or two. Those with questions or in need of advice are personally contacted by an expert within 24 hours.

Known as the "Color Man," Arthur Langerman is the foremost expert on natural color diamonds and possesses one of the largest collections of them in the world. He has more than 40 years of experience in the field, having started working with precious gems in a diamond-cutting workshop in Antwerp at the age of 15. His daughter Natacha, who also trained as a gemologist, spearheads the company's web strategy.

Langerman-diamonds.com is the go-to source on the subject. It features the first online encyclopedia of natural color diamonds, a blog, and now an incomparable online shop to buy the rarest of diamonds – 1200 stones in 300 hues (Olive, Mint, Gray, Burgundy, Saffron, Indigo …) – at prices that range from $150 to $2 million.

Through their website the Langermans have found a way to make something rare attainable. Just think, only one diamond in 10,000 is natural colored. (Their hue is formed by stray atoms present at the time of formation.) Miracles of nature, natural color diamonds are as scarce as they are exceptional. As no two colors are the same, they are the ultimate luxury and thus a popular choice for wedding rings. It's possible to purchase engagement rings on the secure site – or to design your own using the "Make Your Jewel" module.

Historically, natural color diamonds have been prized above all others. Take, for example, the dark blue Hope diamond, once belonging to Louis XIV, which was donated to the Smithsonian Institution by Harry Winston Inc. The Pink Panther takes its name not from the movie's bumbling protagonist, but rather a precious rose-colored diamond. A rare real-life example of the same was sold in December 2009 in Hong Kong for a record $10.8 million.

Neither royals nor the fashionable can resist the allure of natural color diamonds. Halle Berry wore a pumpkin-colored ring to the Oscars the year she won an Academy Award for Best Actress, and Victoria Beckham was made a present of a pink diamond by her English footballer husband, David Beckham. Now that's how to color the word beautiful ….

All Langerman diamonds are conflict-free.

Photo: http://www.pressreleaseheadlines.com/Langerman-Diamonds.jpg

PRESS CONTACT, USA:

Marie Saeki
Marie Saeki PR
T: 212 353 9141
E: Email

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