BOSTON, Oct. 19, 2009 — The Center for Business Intelligence (CBI), a division of Advanstar Communications, is pleased to announce the full program agenda for Evolving Sale Strategies for Hotels Targeting the Life Science Industry, which includes a keynote panel on “Learning from the Pharma Meeting Planner.” The conference will take place in Philadelphia, PA on December 8 – 9, 2009.
CBI’s speaker faculty always includes the country’s leading experts, and this panel is no exception. Panelists include Kathy Lieberman, Manager, U.S. Pharma Event Management, GlaxoSmithKline; Sonya Easley, CMP, CMM, Executive Administrative Associate, Cordis Corporation, a Johnson & Johnson Company; Karen Vander Ploeg, Senior Manager, Corporate Travel and Meetings, Daiichi Sankyo, Inc.; Matthew Sanford, Director of Operations, Merck & Co., Inc.; Bobbi K. Lowe, Senior Manager Medical Administration, MedImmune, Inc.; and Melissa M. Schepacarte, CMP, Meeting Manager, Institute for Continuing Healthcare Education.
Other opportune sessions include:
- Implement Strategies to Nurture Life Science Relationships in a Transactional World
- Develop Processes to Communicate with the Life Science Meeting Planner
- Learn How to UNPLAN a Meeting
- Overcome the Challenges of Contracting Meetings with Shortened Lead Times
- Develop Creative Partnerships for Optimizing F&B Services for the Life Science Client – A Prescription for Success!
- Learn Strategies to Book Product Launch Meetings
- Attract the Small- and Medium-Sized Life Science Company
- Customer Retention – Cultivate, Manage and Maintain Successful Client Relationships
- Navigating Sales in the Current Economic Climate
This event also features two pre-conference workshops:
- Learn PhRMA Code Requirements and other State and Federal Regulations to Establish Compliant Meeting Packages
- Best Strategies, Tools and Techniques for Selling to Life Science Industry (LSI) Meeting Planners
Outstanding support provided by:
- Lead Media Partner: Medical Meetings magazine
- Media Partners: Pharmaceutical Executive and PharmaVOICE
For more information on this event, please visit http://www.cbinet.com/HotelSales, call 800-817-8601 or email . For media partnership opportunities, please contact Lauren Donoghue at 339-298-2262 or .
About CBI:
A subsidiary of Advanstar Communications, CBI Research, Inc. offers Pharmaceutical and Healthcare conferences that serve senior executives and government officials by providing a unique platform for highly focused content and ideal networking opportunities with senior policy- and decision-makers. CBI events provide you with concrete, real-life examples that you can begin to apply at your organization immediately for significant impact on costs and revenue. For more information, please visit http://www.cbinet.com.
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