Catalyst, a Rochester, New York-based direct and digital marketing agency (www.catalystinc.com), has introduced an easy-to-use marketing platform for retailers and franchisees to leverage national marketing program success at the local level.
ROCHESTER, N.Y., July 11, 2013 /PRNewswire/ – Catalyst, a Rochester, New York-based direct and digital marketing agency (http://www.catalystinc.com), has developed and launched CatalystLSM™, a local store marketing platform for independent retailers and franchisees to seamlessly manage nationally-generated marketing communications at the local level. The Web-based platform lets stores execute localized multi-channel marketing programs, create individual store Web pages, generate detailed reports with analytics, and manage postal and email lists.
According to Mike Osborn, Catalyst’s managing director, CatalystLSM was specifically designed to allow independent stores to take advantage of nationally-tested programs while personalizing them to the market level or store level.
“This strategy is proven to increase customer visits, customer spend and customer loyalty,” he said. “And it keeps the brand consistent across channels, including direct mail, email, Web, mobile, social media, and in-store. There’s local control with full corporate oversight.”
Osborn said CatalystLSM also provided the means to do behavior-based targeting, so stores could improve results by sending the right message to the right customer at the right time.
“The platform is built upon five fully integrated components: data input, including transactional POS data, customer and prospect data; a database; a marketing automation system; a dashboard-based portal; and analysis and reporting tools,” he said. “It’s scalable, secure and can be customized to virtually any retail operation.
“It all adds up to a highly customized, more relevant customer experience, increased retail marketing success, and a competitive edge,” Osborn said.
Catalyst (www.catalystinc.com) is a direct and digital marketing agency that helps clients acquire, retain and develop long-term relationships with their customers. We combine intellectual curiosity and inquisitiveness with hard-core analytics, deep customer insight and a measurement mindset to take the guesswork out of marketing decisions. We call it Science + Soul. Headquartered in Rochester, NY, our clients include AAA, AMC Theatres, Eastman Kodak Company, Embrace Home Loans Inc., First Niagara Financial Group, Heraeus Kulzer, Oreck, Valvoline and Xeikon, among others.
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