POUGHKEEPSIE, N.Y., March 30, 2009 — Bragada(R) Luxury Mattress, Inc. (http://www.bragada.com) is enhancing consumers’ mattress-shopping experience via a Website redesign, a new site and updates to several of its mattress collections.
The redesigned Bragada.com will be unveiled April 1, 2009. “Our new Website design is based on customer ideas on how to make the site more attractive and easier to navigate,” said Vincent Simmons, president of Bragada. “Through their input, Bragada.com is acquiring a more modern look and is becoming an easier purchasing tool.”
Among the updates to Bragada.com are product videos that help consumers understand how the mattresses are constructed and the benefits of each type. Bragada is also bringing back the “mattress wizard,” an online tool that its Website had featured back in 2007, in order to make it easier for purchasers to select their new bed.
“The last thing we want is a customer who slept on a Bragada and didn’t like it because he or she did not pick the right model,” said Simmons. “I want every bed that leaves our factory to be the perfect choice for that particular person. So we are adding as many tools as we can to ensure each customer gets the right bed the first time.”
Also on April 1, Bragada is launching a new Website called MattressOfYourDreams.com. Besides containing information about Bragada beds, the new site will host a six-week “America’s Old & Ugly Mattress Contest” in which entrants will send in photos of themselves holding a sign saying “I need a new Bragada.” The winner will receive a free Bragada mattress.
In addition, Bradaga has made significant collection updates, renaming its Luxury Collection the “Cashmere Collection” to highlight the new cashmere covers that will now be part of all three beds in this line. The Ultra Luxury Collection is being updated as well, with new constructions and bamboo/silk combination covers.
Bragada also has renamed its viscoelastic memory foam to “CoolTemp(TM)” to reflect the fact that Bragada’s exclusive memory foam is engineered to keep users cool and be temperature-sensitive. All mattresses featuring CoolTemp have been upgraded with the new formulation, which feels better and lasts longer.
“Over the past year I have listened to every customer that was not 100-percent happy with his or her Bragada, and I took that information and started to research how we can overcome any dissatisfaction,” said Simmons. “With our new CoolTemp memory foam formula, I truly believe Bragada will be the mattress of your dreams.”
About Bragada(R) Luxury Mattress, Inc.
Headquartered in Poughkeepsie, N.Y., Bragada manufactures and distributes mattresses, quilted toppers and pillows made from a revolutionary temperature-sensitive viscoelastic material called “CoolTemp,” which is designed to conform to the body, provide support and help alleviate pressure points. To learn more, visit Bragada at http://www.bragada.com.
Contact:
Vincent Simmons
Bragada(R) Luxury Mattress, Inc.
800-478-9098
sales@bragada.com
http://www.bragada.com
http://www.ebed.com
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