Record traffic received after first race
ASHBURN, Va., Aug. 13, 2009 — When BigSpot.com, a service of Offerwise, partnered with Brad Coleman and the No. 20 Joe Gibbs Racing NASCAR Nationwide team, the online research recruitment company was looking to expand brand awareness through a primary sponsorship effort. Reporting a 65% increase in traffic after the Aug. 1st event at Iowa Speedway, Offerwise President and CEO Andrew Lissak is undoubtedly pleased with the results.
"In an effort to leverage NASCAR to expand our reach into the market, we believed that Brad Coleman and the Joe Gibbs Racing team would be the best representation we could ask for," said Lissak. "Research shows how powerful a branding tool NASCAR can be. The record number of visitors to our site following the first race certainly drives home that fact."
BigSpot.com is an online service that connects users with market research companies that are interested in conducting consumer opinion research across a wide spectrum of products and services. BigSpot.com gives the general consumer an avenue to express their opinions and influence the products and services they use every day. The exposure that BigSpot.com has experienced thus far with NASCAR fans has been instrumental in helping BigSpot.com reach a segment of the US population that is highly sought-after in the consumer research industry.
"The success that we have experienced after only one NASCAR event has far exceeded expectations," says Offerwise COO Rob Dolafi. "Based on the results we have seen, the enthusiasm that NASCAR fans bring to the sport has clearly transferred to the world of market research."
About BigSpot.com
BigSpot.com is an online service that introduces online users to consumer research where they will have the opportunity to share their opinions in order to influence the products and service of today and tomorrow. BigSpot.com is owned and operated by Offerwise & Varsityplaza LLC, a Virginia-based company that provides offline and online marketing strategy services to the consumer research Industry. Serving the industry since 2006, Offerwise has emerged as a trusted leader in helping market research firms promote their respective online consumer panels to online users worldwide.
Offerwise Contact:
Rob Dolafi / (800) 280-4947 / Email
Media/At-Track Contact:
Joey Dennewitz / (330) 697-6290 / Email
For Further Information:
http://www.offerwise.com
http://www.bigspot.com
http://www.bradcoleman.us
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