Press Release Headlines from eReleases

Ben & Jerry’s Presents Festivus – A Holiday for the Rest of Us

SOUTH BURLINGTON, Vt. (Nov. 21, 2000) – Christmas, Chanukah, Kwanzaa. Festivus(TM)? Seinfeld loyalists know that this is the time of year for Festivus, an annual holiday created by George Costanza’s father – a time for families to gather ’round and air their grievances, perform feats of strength, and admire the requisite Festivus pole (no tinsel, we find it distracting).

Leave it to the folks at Ben & Jerry’s to invoke the ghosts of Festivus’ past with an ice cream by the same name – a limited edition flavor that debuts on grocery store shelves and in Ben & Jerry’s scoop shops for the (more traditional) holiday season.

"We set out to be Seinfeld-worthy," maintains Ben & Jerry’s flavor developer, Rob Douglas. "We pondered long and hard about what a holiday ice cream flavor should be — and yadda, yadda, yadda – Festivus was born. This flavor kicks fruitcakes’ ass!"

Not that there’s anything wrong with that. Each pint of Festivus contains a sassy batch of brown sugar ice cream loaded with gingerbread cookies and a ginger caramel swirl.

Is Ben & Jerry’s Festivus flavor a worthy addition to the Seinfeld Food ‘Hall of Fame’? Marble Rye. Babka. Big Salad. Junior Mints. Mutton. You decide! Grab a pint and a spoon– scan the TV Guide for Seinfeld re-runs and settle in. Happy Festivus!

Ben & Jerry’s produces a wide variety of super premium ice cream, ice cream novelties, low fat ice cream, low fat yogurt and sorbet, using Vermont dairy products and high quality, all natural ingredients. The company is committed to using milk and cream that have not been treated with the synthetic hormone, rBGH. Ben & Jerry’s products are distributed nationwide and in selected foreign countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry’s scoop shops, restaurants and other venues.

(c) Ben & Jerry’s Homemade Holdings, Inc. 2000.

Festivus is a trademark of Castle Rock Entertainment and is used under license.

CONTACT:

Ben & Jerry’s
Chrystie Heimert, 802/846-1500
Email

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