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Bar Owners Curb Underage Drinking with barZapp™ ID Scanning App

PORT TOWNSEND, Wash., July 10, 2013 /PRNewswire/ — Bar owners and other permittees know it’s smart to avoid trouble with the law by verifying age and identity prior to serving up alcoholic beverages. Now–imagine having the ability to aim a smartphone at the barcode or magnetic stripe on a driver’s license and within mere seconds instantly verify the age and ID validity of the patron.  This is the promise delivered by barZapp™, a new app created by Intellicheck Mobilisa, Inc, an established global leader in identity solutions and wireless security systems.

(Photo: http://photos.prnewswire.com/prnh/20130710/PH44823 )

Identities are confirmed—or not, in the case of a fake ID. A quick barZapp scan of the encoded information displays the bearer’s name, gender, ID number, date of birth and computed age prominently shown. Photos of sample IDs from the appropriate state are able to be shown to aid further visual inspection, which is far quicker than reviewing a book of sample ID’s.  New features will soon be added to barZapp, including VIP lists as noting banned patrons.

BarZapp can be easily used by servers at bars, restaurants and other establishments to reduce the chances of receiving fines and penalties when age-restricted products like alcohol, tobacco products, access or movies, for example, are unknowingly sold to underage purchasers. BarZapp licenses are granted for individual devices, allowing licensees to rotate the devices among rotating staff. An introductory version is available in the Apple App Store for $1.99, with annual and monthly licenses available on Intellicheck Mobilisa’s website for $19.95 per month. BarZapp requires iOS 6.1 or greater, and a version for Android will be available soon.

Ms. Kelly Anthony, owner and manager of the Bayview Restaurant and Bar in Port Townsend, WA, said, “The barZapp product is so fast and easy to use. Our wait staff just simply points a cell phone with the barZapp product at a customer’s ID and the software does the rest. It checks if the ID is fake, checks the customer’s age and proves we checked their ID. We love the product!”

“BarZapp offers an exciting and powerful new tool to battle the problem of fake IDs. This low-cost solution can not only help to deter underage drinking, but also help protect alcoholic beverage and tobacco product providers from costly fines and potential loss of license from serving underage patrons,” said Nelson Ludlow, Ph.D., President and CEO of Intellicheck Mobilisa. “Several alcohol industry associations have already expressed enthusiasm for the potential of barZapp to address these problems. We are also talking with other industry associations to broaden awareness of barZapp and discuss potential partnerships.”

For more information on barZapp, please visit: www.icmobil.com/products/retail/barzapp/overview  or https://itunes.apple.com/us/app/barzapp/id665362628?mt=8

Contact: Dian Griesel Inc., Enrique Briz (212) 825.3210